May 23, 2024  
2009-2010 Undergraduate Catalog 
    
2009-2010 Undergraduate Catalog [Archived Catalog]

Courses


 
  
  • LIBM 441 - Audio-Visual Education


    The operation, utilization, and sources of the basic educational media.

    Credits: 2


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  • LIBM 442 - Instructional Materials Production


    Experience in making graphic and pictorial materials for classroom teaching.

    Prerequisites and Corequisites
    Course prerequisite or corequisite: LIBM 441

    Credits: 3


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  • LIBM 487 - Practicum in Library Media


    Practical experience under supervision in selected phases of library media center operation.

    Credits: 1-3


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  • LIBM 491 - Independent Study (C)


    Includes directed study, problems, readings, directed readings, special problems and special projects. Students complete individualized plans of study which include significant one-on-one student/teacher involvement. The faculty member and students negotiate the details of the study plans. Enrollments are usually 10 or fewer students. Meetings depending upon the requirements of the topic.

    Note
    (C) denotes common course

    Credits: 1-3


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  • LIBM 494 - Internship (C)


    Applied, monitored and supervised, field-based learning experience for which the student may or may not be paid. Students gain practical experience; they follow a negotiated and/or directed plan of study. A higher level of supervision is provided by the instructor for these courses than is the case with field experience.

    Note
    (C) denotes common course

    Credits: 1-3


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  • LING 403 - Introduction to Linguistic Science


    An introduction to the basic concepts and methodology of the science of language, including descriptive linguistics, historical linguistics, and language variation.

    Cross-listed: ANTH 403, CLHU 403, MFL 440

    Credits: 3


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  • LING 417 - Generative Phonology


    An examination of the role of phonology in transformational generative grammar. Topics will include distinctive feature theory, the notion of markedness, and the solution of phonological problems.

    Cross-listed: ANTH 417

    Credits: 3


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  • LING 425 - Modern English Grammar


    A descriptive analysis of the structure of present day American English based upon recent grammatical descriptions, including the transformational generative model; collateral readings in applied English linguistics.

    Credits: 3


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  • LING 443 - History of English Language


    A survey of the development of English from the point of view of historical linguistics.

    Credits: 3


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  • LING 447 - Method and Theory in Historical Linguistics


    A survey of current techniques and theoretical models for the study of language change, including the comparative method, lexicostatistics, linguistic paleontology, and migration theory.

    Prerequisites and Corequisites
    Course prerequisite: LING 403

    Cross-listed: ANTH 447

    Credits: 3


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  • LING 491 - Independent Study (C)


    Includes directed study, problems, readings, directed readings, special problems and special projects. Students complete individualized plans of study which include significant one-on-one student/teacher involvement. The faculty member and students negotiate the details of the study plans. Enrollments are usually 10 or fewer students. Meetings depending upon the requirements of the topic.

    Note
    (C) denotes common course

    Credits: 1-5


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  • LING 497 - Cooperative Education (C)


    Applied, monitored and supervised, field-based learning experience for which the student may or may not be paid. Students gain practical experience; they follow a negotiated and/or directed plan of study established between the student, instructor and field experience supervisor. Due to the presence of a field experience supervisor, a lower level of supervision is provided by the instructor in these courses than is the case in an internship or practicum course.

    Note
    (C) denotes common course

    Credits: 1-3


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  • MATH 021 - Basic Algebra (C)


    This course prepares students for college level mathematics. Topics generally include: basic properties of real numbers, exponents & radicals, rectangular coordinate geometry, solutions to linear and quadratic equations, inequalities, polynomials, and factoring. Students may also be introduced to functions and systems of equations.

    Note
    This is a remedial level course and no credit for MATH 021 will be granted for graduation.

    Registration restriction: Appropriate mathematics placement.

    (C) denotes common course

    Credits: 3


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  • MATH 101 - Intermediate Algebra (C)


    Basic properties of real numbers, linear equations and inequalities, quadratic equations, systems of equations, polynomials and factoring, rational expressions and equations, and radical expressions and equations, and an introduction to functions such as polynomial, exponential and logarithmic functions.

    Prerequisites and Corequisites
    Course prerequisite: MATH 021 or appropriate mathematics placement

    Note
    Credit for MATH 101 will not be granted to anyone who has previously received credit for MATH 102 or MATH 115

    This course is offered S/U only

    A grade of S will be required for progression into Math 102

    (C) denotes common course



    Credits: 3


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  • MATH 102 - College Algebra (C)


    Equations and inequalities; polynomial functions and graphs, exponents, radicals, binomial theorem, zeros of polynomials; systems of equations; exponential, logarithmic, and inverse functions, applications and graphs. Other topics selected from sequences, series, and complex numbers.

    Prerequisites and Corequisites

    Course prerequisite: MATH 101 or appropriate mathematics placement

    Note
    (C) denotes common course

    Credits: 3


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  • MATH 103 - Quantitative Literacy (C)


    This course is designed to provide the liberal arts student with practical number theory, logical thinking, and mathematical skills to be quantitatively literate.  The student will develop critical thinking skills, interpret data, and reason quantitatively to solve authentic problems and increase their confidence with mathematics while simultaneously building a cultural appreciation for the relevant and meaningful role that mathematics plays in many areas of life.  Students will use information and knowledge from multiple areas to apply mathematics to new situations and dynamical processes.

    Prerequisites and Corequisites
    Course corequisite:  MATH 103L

    Note
    This course does not serve as a prerequisite for courses requiring MATH 102 College Algebra

    (C) denotes common course

    Credits: 3


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  • MATH 103L - Quanitative Literacy Lab (C)


    Laboratory experience for MATH 103

    Prerequisites and Corequisites
    Course corequisite:  MATH 103

    Note
    (C) denotes common course

    Credits: 1


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  • MATH 104 - Finite Mathematics (C)


    Linear systems of equations, matrices, linear programming, mathematics of finance, probability, statistics, and other topics.

    Prerequisites and Corequisites

    Course prerequisite: MATH 101 or appropriate mathematics placement

    Note
    This course cannot be used as the prerequisite for courses requiring MATH 102.

    (C) denotes common course

    Credits: 4


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  • MATH 115 - Precalculus (C)


    A preparatory course for the calculus sequence. Polynomial, rational, exponential, logarithmic and trigonometric functions and their graphs; systems of equations, inequalities and complex numbers.

    Prerequisites and Corequisites

    Course prerequisite:  MATH 101 or appropriate mathematics placement

    Note
    (C) denotes common course

    Credits: 5


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  • MATH 120 - Trigonometry (C)


    Trigonometric functions, equations, and identities; inverse trigonometric functions; exponential and logarithmic functions, and applications of these functions.

    Prerequisites and Corequisites
    Course prerequisite: MATH 102 or appropriate mathematics placement

    Note
    (C) denotes common course

    Credits: 3


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  • MATH 121 - Survey of Calculus (C)


    A survey of calculus including an intuitive approach to limits, continuity, differentiation, and integration with an emphasis on applications of the derivative and the integral as well as topics from multivariable calculus.

    Prerequisites and Corequisites
    Course prerequisite: MATH 102 or 115 or appropriate mathematics placement

    Note
    (C) denotes common course

    Credits: 4


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  • MATH 123 - Calculus I (C)


    The study of limits, continuity, derivatives, applications of the derivative, antiderivatives, the definite and indefinite integral, and the fundamental theorem of calculus.

    Prerequisites and Corequisites

    Course prerequisite:  MATH 115 or appropriate mathematics placement

    Course corequisite:  MATH 123L

    Note
    (C) denotes common course

    Credits: 4


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  • MATH 123L - Calculus I Laboratory (C)


    A lab which supplements MATH 123 and provides the opportunity to study applications in more detail.

    Prerequisites and Corequisites
    Course corequisite: MATH 123

    Note
    (C) denotes common course

    Credits: 1


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  • MATH 125 - Calculus II (C)


    A continuation of the study of calculus, including the study of sequences, series, polar coordinates, parametric equations, techniques of integration, applications of integration, indeterminate forms, and improper integrals.

    Prerequisites and Corequisites
    Course prerequisite:  MATH 123

    Course corequisite:  MATH 125L

    Note
    (C) denotes common course

    Credits: 4


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  • MATH 125L - Calculus II Laboratory (C)


    A lab which supplements MATH 125 and provides the opportunity to study applications in more detail.

    Prerequisites and Corequisites
    Course corequisite: MATH 125

    Note
    (C) denotes common course

    Credits: 1


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  • MATH 191 - Independent Study (C)


    Students complete individualized plans of study which include significant one-on-one student/teacher involvement. The faculty member and students negotiate the details of the study plans. Enrollments are usually 10 or fewer students. Meeting times are dependent upon the requirements of the topic.

    Note
    (C) denotes common course

    Credits: 1-3


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  • MATH 216 - Discrete Structures


    Elementary logic, sets, relations and functions, recursion, mathematical induction, an introduction to graph theory, combinatorics and algebraic structures.

    Prerequisites and Corequisites
    Course prerequisite: MATH 102

    Credits: 3


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  • MATH 225 - Calculus III (C)


    A continuation of the study of calculus, including an introduction to vectors, vector calculus, partial derivatives, and multiple integrals.

    Prerequisites and Corequisites
    Course prerequisite: MATH 125

    Note
    (C) denotes common course

    Credits: 4


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  • MATH 290 - Seminar (C)


    A highly focused and topical course. The format includes student presentations and discussions of reports based on literature, practices, problems, and research. Seminars may be conducted over electronic media such as Internet and are at the upper division or graduate levels. Enrollment is generally limited to fewer than 20 students.

    Note
    (C) denotes common course

    Credits: 1-3


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  • MATH 292 - Topics (C)


    Includes current topics, advanced topics and special topics. A course devoted to a particular issue in a specified field. Course content is not wholly included in the regular curriculum. Guest artists or experts may serve as instructors. Enrollments are usually of 10 or fewer students with significant one-on-one student/teacher involvement.

    Note
    (C) denotes common course

    Credits: 1-5


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  • MATH 316 - Discrete Mathematics (C)


    Selected topics from Boolean algebra, set theory, logic, functions and relations, difference equations, recurrence relations, application of algorithms, finite graphs, trees, paths and modeling.

    Prerequisites and Corequisites
    Course prerequisite: MATH 125 or Instructor consent

    Note
    (C) denotes common course

    Credits: 3


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  • MATH 321 - Differential Equations (C)


    Selected topics from ordinary differential equations including development and applications of first order, higher order linear and systems of linear equations, general solutions and solutions to initial-value problems using matrices. Additional topics may include Laplace transforms and power series solutions.

    Prerequisites and Corequisites
    Course prerequisite: MATH 125

    Note
    (C) denotes common course

    Credits: 3


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  • MATH 341 - Math Concepts for Teachers I (C)


    An introduction to sets, numeration systems, arithmetic operations/algorithms, problem solving, and other topics. This course does not satisfy the mathematics general education requirement nor any mathematics area requirements other than those for a degree in elementary education.

    Prerequisites and Corequisites

    Course prerequisite: MATH 102 or 115 or 120 or 121 or 123 or 125 or 281

    Note
    (C) denotes common course

    Credits: 3


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  • MATH 342 - Math Concepts for Teachers II (C)


    An introduction to geometry concepts, measurement, problem solving, probability, statistics, and other topics. This course does not satisfy the mathematics general education requirement nor any mathematics area requirements other than those for a degree in elementary education.

    Prerequisites and Corequisites

    Course prerequisite: MATH 102 or 115 or 120 or 121 or 123 or 125 or 281 or 341

    Note
    (C) denotes common course

    Credits: 3


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  • MATH 351 - Foundations of Mathematics


    A preparatory course for upper-level mathematics courses. Topics include basic propositional and predicate calculus, basic set theory, methods of proof, relations, cardinality, and other selected topics.

    Prerequisites and Corequisites
    Course prerequisite: MATH 125 or Instructor consent

    Credits: 3


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  • MATH 361 - Modern Geometry (C)


    Course topics will be chosen from: axiomatic systems, finite geometries, Euclidean plane geometry, transformational geometry, three dimensional geometry, and non-Euclidean geometries.

    Prerequisites and Corequisites
    Course prerequisite: MATH 351 or Instructor consent

    Note
    (C) denotes common course

    Credits: 3


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  • MATH 411 - Theory of Numbers (C)


    Properties of integers, divisibility, primes, congruencies, Diophantine equations, quadratic residues, continued fractions and the distribution of primes.

    Prerequisites and Corequisites
    Course prerequisites: MATH 125 and 351, or Instructor consent

    Note
    (C) denotes common course

    Credits: 3


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  • MATH 412 - Linear Algebra


    A study of vector spaces, linear transformations, matrices, inner products, eigenvalues, eigenvectors, the methods of solution of systems of linear equations, and applications.

    Prerequisites and Corequisites
    Course prerequisite: MATH 125 or equivalent

    Credits: 3


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  • MATH 413 - Abstract Algebra I (C)


    Introduction to the theory and applications of algebraic structures including groups, rings, and fields.

    Prerequisites and Corequisites
    Course prerequisite: MATH 351 or Instructor consent

    Note
    (C) denotes common course

    Credits: 3


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  • MATH 414 - Abstract Algebra II (C)


    This is a continuation of topics from MATH 413.

    Prerequisites and Corequisites
    Course prerequisite: MATH 413

    Note
    (C) denotes common course

    Credits: 3


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  • MATH 416 - Combinatorics


    Pigeon hole principle, principle of inclusion-exclusion, other algebraic counting techniques, combinatorial designs, matchings, and graph theory.

    Note
    Registration restriction: Instructor consent

    Credits: 3


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  • MATH 417 - Matrix Theory


    Theory of matrices, including matrix operations, transpose, conjugate transpose, determinants, linear spaces, bases, linear transformations, eigenspaces, hermitian matrices, normal matrices, and definite matrices.

    Prerequisites and Corequisites
    Course prerequisite: MATH 412

    Credits: 3


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  • MATH 421 - Complex Analysis (C)


    The algebra of complex numbers; complex functions; contour integration and Cauchy integral theorems; Taylor and Laurent series and the residue theorem; the evaluation of real definite integrals; elementary mapping problems.

    Prerequisites and Corequisites
    Course prerequisite: MATH 225

    Note
    (C) denotes common course

    Credits: 3


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  • MATH 423 - Advanced Calculus I (C)


    A theoretical treatment of Calculus that covers: limits; continuity and differentiability of functions of a single variable and of several variables; convergence of sequences and series; integration; and applications.

    Prerequisites and Corequisites

    Course prerequisites: MATH 225 and 351, or Instructor consent

    Note
    (C) denotes common course

    Credits: 3


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  • MATH 424 - Advanced Calculus II (C)


    This is a continuation of MATH 423.

    Prerequisites and Corequisites
    Course prerequisite: MATH 423

    Note
    (C) denotes common course

    Credits: 3


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  • MATH 432 - Partial Differential Equations (C)


    Fourier series, partial differential equations, Frobenius series, Bessel functions, and transform methods.

    Prerequisites and Corequisites
    Course prerequisites: MATH 225 and 321

    Note
    (C) denotes common course

    Credits: 3


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  • MATH 450 - History of Mathematics (C)


    A general presentation of historical topics in mathematics including contributions to mathematics from ancient civilizations; developments leading to the creation of modern geometries, calculus and modern algebra; and contributions of outstanding mathematicians.

    Prerequisites and Corequisites
    Course prerequisite: MATH 125 or Instructor consent

    Note
    (C) denotes common course

    Credits: 3


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  • MATH 471 - Numerical Analysis I (C)


    Analysis of rounding errors, numerical solutions of nonlinear equations, numerical differentiation, numerical integration, interpolation and approximation, numerical methods for solving linear systems.

    Prerequisites and Corequisites
    Course prerequisite: MATH 225

    Note
    (C) denotes common course

    Cross-listed: CSC 471

    Credits: 3


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  • MATH 472 - Numerical Analysis II (C)


    Solution of nonlinear equations. Computational methods of linear algebra, theory of matrices in numerical analysis, special eigenvalue problems and computational algorithms. Finite difference interpolations, numerical solutions to ordinary and partial differential equations, boundary value problems.

    Prerequisites and Corequisites
    Course prerequisite: MATH 471

    Note
    (C) denotes common course

    Cross-listed: CSC 472

    Credits: 3


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  • MATH 475 - Operations Research (C)


    An introductory overview of the field of operations research including topics from linear programming, simplex methods, network models, nonlinear programming, game theory, Markov Chains, introduction to dynamic programming, queuing theory and simulation.

    Prerequisites and Corequisites

    Course prerequisites: STAT 281 and MATH 125 or Instructor consent

    Note
    (C) denotes common course

    Cross-listed: CSC 475, STAT 475

    Credits: 3


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  • MATH 477 - Advanced Operations Research


    Optimal decision making and modeling of probabilistic systems. Topics include Markov processes, queuing theory, reliability, univariate and multivariate search techniques.

    Prerequisites and Corequisites
    Course prerequisite: MATH 475

    Cross-listed: CSC 477, STAT 477

    Credits: 3


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  • MATH 481 - Probability and Statistics (C)


    An introduction to the core ideas in probability and statistics. Computation of probabilities using, for instance, counting techniques and Bayes’ rule. Introduction to discrete and continuous random variables, joint and conditional distributions, expectation, variance and correlation, random sampling from populations, hypothesis tests and confidence intervals, and least squares.

    Prerequisites and Corequisites
    Course prerequisite: MATH 225

    Note
    (C) denotes common course

    Cross-listed: STAT 481

    Credits: 3


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  • MATH 485 - Theory of Statistics I


    Maximum likelihood estimators, interval estimators, tests of hypothesis, linear regression, distribution-free methods, and characteristic function distribution of random variables.

    Prerequisites and Corequisites
    Course prerequisite: MATH 481

    Cross-listed: STAT 485

    Credits: 3


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  • MATH 488 - Capstone


    A Capstone experience of the undergraduate coursework.  This course will be used for departmental assessment.

    Note
    Registration restriction: Senior standing

    Credits: 1


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  • MATH 490 - Seminar (C)


    A highly focused, and topical course. The format includes student presentations and discussions of reports based on literature, practices, problems, and research. Seminars may be conducted over electronic media such as Internet and are at the upper division or graduate levels. Enrollment is generally limited to fewer than 20 students.

    Note
    (C) denotes common course

    Credits: 1


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  • MATH 491 - Independent Study (C)


    Includes directed study, problems, readings, directed readings, special problems and special projects. Students complete individualized plans of study which include significant one-on-one student/teacher involvement. The faculty member and students negotiate the details of the study plans. Enrollments are usually 10 or fewer students. Meetings are dependent upon the requirements of the topic.

    Note
    Registration restriction: Instructor consent

    (C) denotes common course

    Credits: 1-4


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  • MATH 492 - Topics (C)


    Includes current topics, advanced topics and special topics. A course devoted to a particular issue in a specified field. Course content is not wholly included in the regular curriculum. Guest artists or experts may serve as instructors. Enrollments are usually of 10 or fewer students with significant one-on-one student/teacher involvement.

    Note
    Registration restriction: Instructor consent

    (C) denotes common course

    Credits: 1-6


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  • MATH 493 - Workshop (C)


    Special, intense sessions in specific topic areas. Approximately 45 hours of work is required for each hour of credit. Workshops may vary in time range but typically use a compressed time period for delivery. They may included lectures, conferences, committee work, and group activity.

    Note
    (C) denotes common course

    Credits: 1-3


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  • MATH 494 - Internship (C)


    Applied, monitored and supervised, field-based learning experience for which the student may or may not be paid. Students gain practical experience; they follow a negotiated and/or directed plan of study. A higher level of supervision is provided by the instructor in these courses than is the case with field experience courses.

    Prerequisites and Corequisites

    Course Prerequisite: At least six hours of 300-level or above mathematics courses and Instructor consent

    Note
    Registration restriction: Overall GPA 2.8 or above, mathematical sciences GPA 3.0 or above

    (C) denotes common course

    Credits: 1-6


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  • MCOM 130 - Introduction to Electronic Media (C)


    Includes the history, process, structure, regulation, economics, programming, public responsibilities, and impact on society of electronic media.

    Note
    (C) denotes common course

    Credits: 3


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  • MCOM 150 - Journalism Theory and Practice


    The course is designed to focus on the principles of journalistic writing and reporting, including grammar, Associated Press style and basic photo-journalism. The course concentrates on the essentials of written communication and then will progress through the various areas of media writing, focusing primarily on journalistic writing of news and feature stories in print journalism.

    Note
    Labs are divided into three groups - news writing, editing, and photography - with each student undergoing study in the three areas on a rotating basis.

    Credits: 4


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  • MCOM 151 - Introduction to Mass Communication (C)


    A comprehensive look at the mass media in the United States and the world. Includes discussions of newspapers, magazines, radio, television, books, movies, recordings, advertising and public relations. Also studies mass media rights and responsibilities, ethics and censorship.

    Note
    (C) denotes common course

    Credits: 3


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  • MCOM 161 - Fundamentals of Desktop Publishing (C)


    Fundamental design principles, techniques, and technology of electronic layout and production.

    Note
    (C) denotes common course

    Credits: 3


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  • MCOM 210 - Basic Newswriting (C)


    Introduces students to gathering, evaluating and writing news.

    Prerequisites and Corequisites

    Course prerequisites: ENGL 101 and SPCM 101 and MCOM 151 and ENGL 203 or equivalents and an advanced composition course

    Note
    (C) denotes common course

    Credits: 3


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  • MCOM 221 - Audio Production (C)


    Applied course explicating the knowledge and skills necessary for pre-professional audio production operations. The course includes learning basic audio studio operations, audio editing and techniques for commercial and dramatic production. Students will also learn to create mental pictures via music, sound effects and other related production elements.

    Prerequisites and Corequisites

    Course prerequisites: ENGL 101 and SPCM 101 and MCOM 151 and ENGL 203 or equivalents and an advanced composition course and at least one of the following: MCOM 210 or 330 or 341 or 371

    Note
    (C) denotes common course

    Credits: 3


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  • MCOM 243 - Public Relations Principles


    An introduction to the theory and practice of public relations, emphasizing its publics, management function, writing skills, communication processes, tools and professional ethics.

    Credits: 3


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  • MCOM 262 - Digital Imaging


    This course explores a wide range of manipulation techniques for photos, graphics, and video. Included is an overview of companion software used for digital publishing, such as Photoshop and Freehand, as well as illustration, image manipulation, and scanning techniques.

    Prerequisites and Corequisites
    Course prerequisite: MCOM 161

    Credits: 3


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  • MCOM 266 - Photojournalism (C)


    Photography as it relates to the media and the public. Emphasis on the content and design of photo essays, legal and ethical aspects of photography.

    Prerequisites and Corequisites
    Course prerequisites: MCOM 161 and 210

    Note
    (C) denotes common course

    Credits: 3


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  • MCOM 295 - Practicum (C)


    Applied, monitored, and supervised field-based learning experience for which the student may or may not be paid.  Students gain practical experience; they follow a negotiated and/or directed plan of study.  A higher level of supervision is provided by the instructor in these courses than is the case with field experience courses.

    Note
    (C) denotes common course

    Credits: 1


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  • MCOM 311 - News Editing (C)


    The evaluation and editing of news stories, with an examination of editing problems, copy reading techniques, page makeup and design, headlines, picture usage, legal and ethical issues.

    Prerequisites and Corequisites
    Course prerequisite: MCOM 210

    Note
    (C) denotes common course

    Credits: 3


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  • MCOM 325 - Introduction to Multiplatform Storytelling


    This course provides students with an introduction to multimedia storytelling including the procedures and practices of composing and constructing audio, video, online, and interactive journalism applications.

    Prerequisites and Corequisites

    Course prerequisite: MCOM 210

    Credits: 3


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  • MCOM 330 - Writing for Electronic Media (C)


    Preparation of continuities such as commercials, public service announcements, talks, interviews, drama, documentaries, and educational programs.

    Prerequisites and Corequisites

    Course prerequisites: ENGL 101 and 203 and SPCM 101 and MCOM 151 or equivalents and an advanced composition course

    Note
    (C) denotes common course

    Credits: 3


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  • MCOM 331 - Video Production (C)


    Includes preparation and presentation of talks, interviews, discussion and extension and community services for broadcast.

    Prerequisites and Corequisites

    Course prerequisites: ENGL 101 and 203 and SPCM 101 and MCOM 151 or equivalents and an advanced composition course

    Note
    (C) denotes common course

    Credits: 3


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  • MCOM 334 - Broadcast Newswriting and Reporting


    Includes concepts, techniques and skills of gathering, writing, and editing material for broadcast stories including actualities, audio and video recordings, preparing copy for presentation, timing inserts and segments, and preparing broadcast news stories.

    Prerequisites and Corequisites

    Course prerequisites: ENGL 101 and 203 and SPCM 101 and MCOM 151 or equivalents; an advanced composition course;  MCOM 221 and 331; at least one of the following: MCOM 210 or 330 or 341 or 371

    Credits: 3


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  • MCOM 336 - Feature Writing


    Writing in-depth feature articles for publication is the focus of this class. It will provide advanced skills and techniques in reporting and writing human interest stories that appeal to a wide variety of audiences.

    Prerequisites and Corequisites
    Course prerequisite: MCOM 210

    Credits: 3


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  • MCOM 338 - Publications Editing and Design


    Principles of editing and design for advertising materials and public relations publications. Includes advanced study and practical applications of form and content in the design and production of brochures, magazines, newsletters and web pages.

    Prerequisites and Corequisites

    Course prerequisites: MCOM 161; one of the following: MCOM 210 or 330 or 341 or 371

    Credits: 3


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  • MCOM 341 - Public Relations Writing


    Preparation of material for use in public relations, including brochures, news releases and newsletters. Emphasizes writing and production at the professional level using desktop publishing methods.

    Prerequisites and Corequisites

    Course prerequisites: ENGL 101 and 203 and SPCM 101 and MCOM 151 or equivalents; an advanced composition course; and MCOM 243

    Credits: 3


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  • MCOM 342 - Advertising and Public Relations Strategies


    Provides students with a knowledge needed for making strategy decisions concerning writing, editing and designing effective communication messages for public, business and non-profit organizations.

    Prerequisites and Corequisites
    Course prerequisites: ENGL 101 and 203 and SPCM 101 and MCOM 151 or equivalents; an advanced composition course; MCOM 243 or 370

    Credits: 3


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  • MCOM 370 - Advertising Principles (C)


    Study of advertising as an institution. Discussion of historical foundations, economics, social consequences, structure, planning, execution and evaluation phases of the advertising process. Discussion of advertising as it relates to other types of marketing communication.

    Note
    (C) denotes common course

    Credits: 3


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  • MCOM 371 - Advertising Copy and Layout (C)


    Discussion of principles and techniques for developing creative campaigns. Laboratory assignments apply thinking, design, and writing skills to creative problems for different media and different targets. Encompasses creative development for all advertising media.

    Prerequisites and Corequisites

    Course prerequisites: ENGL 101 and 203 and SPCM 101 and MCOM 151 or equivalents; an advanced composition course; MCOM 161 and 370

    Note
    (C) denotes common course

    Credits: 3


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  • MCOM 374 - Advanced Field Production


    Discusses the theories, philosophies, procedures and practices of producing major audio and video productions. Will include organizing, administering, and supervising human and physical resources.

    Prerequisites and Corequisites

    Course prerequisites: ENGL 101 and 203 and SPCM 101 and MCOM 151 or equivalents; an advanced composition course; MCOM 221 and 331; at least one of the following: MCOM 210 or 330 or 341 or 371

    Credits: 3


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  • MCOM 395 - Practicum (C)


    Applied, monitored, and supervised field-based learning experience for which the student may or may not be paid.  Students gain practical experience; they follow a negotiated and/or directed plan of study.   A higher level of supervision is provided by the instructor in these courses than is the case with field experience courses.

    Note
    (C) denotes common course

    Credits: 1


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  • MCOM 400 - Research Methods


    The study and application of mass communication research methods in advertising, broadcast, print and public relations. Includes an introduction to survey research, content analysis and experimental design. Practical training in the processing, interpretation and presentation of data will be provided.

    Prerequisites and Corequisites

    Course prerequisites: ENGL 101 and 203 and SPCM 101 and MCOM 151 or equivalents; an advanced composition course

    Credits: 3


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  • MCOM 401 - Mass Communication Ethics


    The course will acquaint students with the sources and standards of ethics, and will sensitize them to the need for ethical values and practices.

    Note
    Registration restriction: CMJ major or minor and senior standing

    Credits: 3


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  • MCOM 410 - Advanced Reporting (C)


    Political, scientific, and social issues in in-depth reporting for magazines and newspapers.

    Prerequisites and Corequisites
    Course prerequisites: MCOM 210 and 311 and 338

    Note
    (C) denotes common course

    Credits: 3


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  • MCOM 413 - International Media


    This course is a survey of international media systems, news and related issues, the role and characteristics of international journalists, and issues facing media around the world.

    Credits: 3


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  • MCOM 430 - Media Law (C)


    Study of the sources, processes, content and application of law and regulation in the mass communication context and of the ethics of communications practitioners.

    Note
    Registration restriction: CMJ major or minor and senior standing

    (C) denotes common course

    Credits: 3


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  • MCOM 434 - Advanced Multiplatform Storytelling


    This course is designed to provide students with a background in the practice, techniques, and theories of newsroom management in a multimedia world.  Students further their multimedia storytelling skills through video, audio, online, and interactive journalism applications, study the organization of stories according to news values and the legal and ethical responsibilities of the news producer and reporter.

    Prerequisites and Corequisites

    Course prerequisites: ENGL 101 and 203 and SPCM 101 and MCOM 151 or equivalents; an advanced composition course; MCOM 221 and 331 and 334; at least one of the following: MCOM 210 or 330 or 341 or 371

    Credits: 3


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  • MCOM 436 - Directing for Video and Film


    Provides practice in the planning, casting, rehearsing and producing of a television program from the perspective of the director. Attention is given to editing and advanced production techniques as well as the aesthetic and persuasive capabilities of the medium.

    Prerequisites and Corequisites

    Course prerequisites: ENGL 101 and 203 and SPCM 101 and MCOM 151 or equivalents; an advanced composition course; MCOM 221 and 331 and 334; at least one of the following: MCOM 210 or 330 or 341 or 371

    Credits: 3


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  • MCOM 438 - Public Affairs Reporting (C)


    Covering and writing news on legislation, public policy, and social issues at the local, county, and state level. Includes discussion of freedom of information guidelines.

    Prerequisites and Corequisites
    Course prerequisite: MCOM 210

    Note
    (C) denotes common course

    Credits: 3


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  • MCOM 441 - Internet Marketing Communication


    This intensive course is designed to teach students the design and programming skills necessary to create web pages and engage in Internet advertising and marketing. Students learn to use editing tools to write HTML codes, format texts and tables, create forms and banner ads, and implement interactive features on the web. Theories and practices involving Internet marketing and advertising will also be discussed

    Credits: 3


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  • MCOM 442 - Integrated Marketing Communication (C)


    The capstone course of the advertising sequence. Use case study method and develop complete integrated communication plan for client. Make formal advertising campaign presentation.

    Prerequisites and Corequisites

    Course prerequisites: MCOM 342 and 400; MCOM 371 or 341

    Note
    (C) denotes common course

    Credits: 3


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  • MCOM 456 - Multimedia Design/Development


    An introduction to composing and constructing interactive multimedia programs. The course content is fit for use in news, corporate training, event promotion, instruction education, and entertainment applications. Students will use web design, newswriting, reporting, editing, video production and computer technologies.

    Prerequisites and Corequisites

    Course prerequisites: MCOM 161 and 331 and 334 and 338

    Credits: 3


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  • MCOM 460 - Corporate Media Applications


    An applied activity and lecture course, students will study current trends of the integration of new and traditional media technology within the structure of corporate training, marketing, and public relations projects. The culminating activity for students will be the completion of an advanced corporate media project utilizing interactive media technology.

    Prerequisites and Corequisites
    Course prerequisite: MCOM 456

    Credits: 3


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  • MCOM 471 - Sales and Programming Strategies


    A study of the concepts, practices and strategies of planning and executing the programming of radio, television and cable broadcast facilities. The students will investigate current trends in media programming as well as examine audience measurement techniques necessary for making effective programming decisions.

    Prerequisites and Corequisites
    Course prerequisite: MCOM 130

    Credits: 3


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  • MCOM 472 - Media Research and Planning (C)


    This course develops the ability to conduct and analyze advertising and media research, and to prepare and execute a comprehensive consumer or audience plan.

    Note
    (C) denotes common course

    Credits: 3


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  • MCOM 474 - Media Administration and Management (C)


    Business practices, newspaper, magazine, and broadcast management.

    Note
    (C) denotes common course

    Credits: 3


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  • MCOM 481 - Mass Communication Theories


    The study of the concepts, philosophies, principles and evolution of the theories of mass communication

    Note
    Registration restriction: CMJ major or minor and senior standing

    Credits: 3


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  • MCOM 483 - Regulation of Electronic Media (C)


    Study of the rules and regulations of the Federal Communications Commission (FCC) and other authorities governing the operation of the electronic media. Study of the organization and functions of the FCC, its rule making process, enforcement practices, and punitive procedures.

    Prerequisites and Corequisites
    Course prerequisites: MCOM 130

    Note
    (C) denotes common course

    Credits: 3


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  • MCOM 489 - Portfolio Production and Design (C)


    Planning, creation, and production of portfolios for a variety of purposes.

    Note
    (C) denotes common course

    Credits: 1-3


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