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May 01, 2024
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MCOM 371 - Advertising Copy and Layout (C) Discussion of principles and techniques for developing creative campaigns. Laboratory assignments apply thinking, design, and writing skills to creative problems for different media and different targets. Encompasses creative development for all advertising media.
Prerequisites and Corequisites Course prerequisites: MCOM 161 and MCOM 370
Note (C) denotes common course
Credits: 3
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