Mar 28, 2024  
2016-2017 Undergraduate Catalog 
    
2016-2017 Undergraduate Catalog [Archived Catalog]

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BADM 477 - Marketing Channels Management


Marketing Channels is an in-depth study of the structure, functions, and management of marketing channels. The relationships among channel members and their negotiations are discussed.

Prerequisites and Corequisites
Course prerequisite: BADM 370

Credits: 3


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