Mar 28, 2024  
2016-2017 Undergraduate Catalog 
    
2016-2017 Undergraduate Catalog [Archived Catalog]

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BADM 448 - Brand Management


Students in this course will gain an appreciation for the role brands play in consumers’ lives. This will include, but is not limited to, developing, measuring, and managing brands. Topics addressed may include brand equity, brand personality, brand love, and rebranding among others.

Prerequisites and Corequisites
Prerequisite: BADM 370 or BADM 580, or Equivalent; Graduate student status, or permission of the instructor.

Credits: 3


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