|
Apr 27, 2024
|
|
|
|
MCOM 370 - Advertising Principles (C) Study of advertising as an institution. Discussion of historical foundations, economics, social consequences, structure, planning, execution and evaluation phases of the advertising process. Discussion of advertising as it relates to other types of marketing communication.
Note (C) denotes common course
3 cr
Check Course Availability
Add to Portfolio (opens a new window)
|
|