MKTG 772 - NEW PRODUCT DEVELOPMENT

3 cr

Description This course is an examination of the entire product-development process including strategic opportunity identification, creativity and innovation, prototyping and design, mapping customer perceptions, segmentation, product positioning, forecasting market demand, financial analysis, product testing, market entry strategies, and product launch.

Prerequisites and Corequisites
Prerequisite: BADM 370 or BADM 580, or Equivalent

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