MCOM 444 - Sport Marketing & Media

This course explores the advanced concepts and skills associated with Sport Marketing & Media. Topics include the use of traditional and emerging media technologies and the role of media in marketing sport and sport-related products and services. Students are expected to demonstrate advanced proficiency in the key concepts of media and marketing, and will produce a comprehensive media marketing project.

Prerequisites and Corequisites
Prerequisites: MCOM 244 OR BADM 370

Note
Dual list MCOM 544

Credits: 3

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