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Apr 18, 2024
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2012-2013 Undergraduate Catalog [Archived Catalog]
Contemporary Media and Journalism (B.A., B.S.)
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38 MAJOR HOURS, 120 DEGREE HOURS
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Departmental/Program Requirements for the Major
Contemporary Media and Journalism Core Curriculum
Required Courses for All Contemporary Media and Journalism Majors (12 hours)
Required Experiential Core (2 hours minimum, 5 credit hours maximum)
Note:
Students must complete 80 credits outside of the Department of Contemporary Media & Journalism; 65 of those credits must be completed in the liberal arts & sciences. Specialization Areas
Students must choose at least one of the following two areas of specialization and complete all required courses in that specialization area: Specialization: Journalism (24 Hours)
The journalism specialization prepares students to become journalists. Students learn to research, write, and present stories in a multiplatform media market. The department requires students to learn print, broadcast and online journalism skills. Later, students can concentrate in one area if they wish. USD has excellent facilities for studying journalism. It is the home of the Al Neuharth Center for Excellence in Journalism and The Volante student media. The department has excellent video and audio production facilities for the study of multiplatform journalism. USD sponsors a student chapter of the Society of Professional Journalists. Specialization Requirements
Specialization: Strategic Communication (24 Hours)
The Department of Contemporary Media and Journalism prepares individuals for successful careers in Advertising and Public Relations. There are Strategic Communication careers at AD/PR agencies, in healthcare, universities, government, and a variety of other business and non-profit organizations. Students use CMJ’s state of the art facilities to create graphic materials, plan campaigns, and prepare press releases and multiplatform content. Coyote Creative is the student creative agency in which students produce commercials, public service announcements and promotional campaigns. USD has student chapters of the American Advertising Federation and Public Relations Student Society of America, and students’ network with practicing strategic communication professionals. Specialization Requirements
Common Electives for Both Specializations
Courses used to fulfill requirements may not also be counted as electives.
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