Business Administration - Marketing Specialization (M.B.A.)

Admissions Information     

Each applicant is expected to have satisfactorily completed the foundation requirements for study in the Beacom School of Business (click on above link).

33-54 CREDIT HOURS REQUIRED

Applicants who enter the program with all 500-level foundation coursework or equivalent courses completed (18 credit hours for the M.B.A./Marketing Specialization) will be given “advanced standing” and will only need to complete the 36 credit hours of advanced course work.  An applicant who has not completed any business coursework will have a 54-credit hour program of study.  Applicants who have completed some of the foundations coursework, either at USD or as part of their undergraduate program, will have an individualized program of study outlining their requirements for program completion.  Challenge exams are available.

The Marketing specialization curriculum includes examining factors contributing to purchase decisions as well as developing and managing a brand. Students may examine the product development process from conception through rapid prototyping, forecasting demand, production and launch. Students also explore using data to identify high value and/or high risk customers, products, and processes. Graduates will gain competencies to fill a variety of roles in helping a firm develop and market their products and services.