Apr 20, 2024

2018-2019 Undergraduate Catalog

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2018-2019 Undergraduate Catalog [Archived Catalog]

Social Media Marketing Minor

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18 Credit Hours Required

At least nine credits toward the minor must be completed at the upper-division level.

Required coursework (9 credit hours)

MCOM 241 - Social Media Marketing 3 cr
MCOM 441 - Internet Marketing Communication 3 cr
Take one of the following courses:
MCOM 243 - Public Relations Principles 3 cr
MCOM 370 - Advertising Principles (C) 3 cr

Electives (9 credit hours)

BADM 370 - Marketing (C) 3 cr
MCOM 151 - Introduction to Mass Communication (C) [SGR #4] 3 cr
MCOM 161 - Graphic Communication (C) 3 cr
MCOM 210 - Basic Newswriting (C) 3 cr
MCOM 243 - Public Relations Principles 3 cr *
MCOM 262 - Digital Imaging 3 cr
MCOM 325 - Digital Storytelling 3 cr
MCOM 330 - Writing for Digital Media (C) 3 cr
MCOM 331 - Video Production (C) 3 cr
MCOM 342 - Strategic Communications 3 cr
MCOM 370 - Advertising Principles (C) 3 cr *
MCOM 371 - Advertising Copy and Layout (C) 3 cr
MCOM 402 - Media Law and Ethics 3 cr
MCOM 434 - Advanced Multiplatform Storytelling 3 cr
MCOM 440 - Event Marketing and Management 3 cr
MCOM 495 - Practicum (C) 1 cr (repeatable; limited to 3 credit hours)
PSYC 406 - Cognitive Psychology (C) 3 cr
* Allowed as an elective if not taken as a required course.

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