The Marketing Certificate curriculum includes examining factors contributing to purchase decisions as well as developing and managing a brand. Students examine the product development process from conception through rapid prototyping, forecasting demand, production and launch. Students also explore using data to identify high value and/or high-risk customers, products, and processes. Graduates will gain competencies to fill a variety of roles in helping a firm develop and market its products and services.
Students need to meet prerequisite requirements to be eligible for the advanced courses in this certificate program. These courses include undergraduate coursework in marketing (required for program) and statistics (required if students wish to take DSCI 724 as an elective). The Beacom School of Business offers these courses both as online undergraduate courses and online graduate-level foundations courses. Challenge exams are also available.