May 20, 2024  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [Archived Catalog]

Courses


The listing of courses is as accurate as possible at the time of publication of the catalog. Please note that the University reserves the right to change requirements where changes are necessary to comply with Board of Regents policy directives, to meet external demands relating to accountability or accreditation standards, to reflect curriculum changes or substitutions or to implement evolving discipline requirements in major fields. For information regarding definition and assignment of credit hours and the level and numbering of courses, the University follows SDBOR policy 2:32 and SDBOR policy 2:8.

 

ISCI (Integrated Science)

  
  • ISCI 291 - Independent Study (C)


    Students complete individualized plans of study which include significant one-on-one student-teacher involvement. The faculty member and students negotiate the details of the study plans. Enrollments are usually 10 or fewer students. Meetings depend upon the requirements of the topic.

    Note
    (C) Denotes common course

    1-3 cr


    Check Course Availability

  
  • ISCI 335 - Biomedical Technologies


    Disease models (animal and organoid) and host of cell and molecular biology techniques are routinely used in biomedical research.  In this course students will learn how to develop protocols for working with animals as well at PCR, ELISA that comply with Good Laboratory Practices.

    Prerequisites and Corequisites
    Prerequisite:  ISCI 215/L Good Laboratory Practices

    3 cr


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  • ISCI 335L - Biomedical Technologies Laboratory


    Disease models (animal and organoid) and host of cell and molecular biology techniques are routinely used in biomedical research.  In this course students will learn how to develop protocols for working with animals as well at PCR, ELISA that comply with Good Laboratory Practices.

    Prerequisites and Corequisites
    Prerequisite:  ISCI 215/L Good Laboratory Practices

    1 cr


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  • ISCI 353 - Regulatory Affairs


    In this course students will become acquainted with US regulations for medical devices and pharmaceutical products including device classification, 510(k) notification and the pre-market approval process.

    Prerequisites and Corequisites
    Prerequisites:  ISCI 215/L Good Laboratory Practices

    3 cr


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KSM (Kinesiology & Sport Management)

  
  • KSM 240 - Organization/Administration of Kinesiology and Sport Management


    This course investigates the concepts and strategies required to successfully manage exercise science and sport organizations. A case study approach will be utilized to provide the students with practical examples on a range of topics involving operational analysis, human resource management, affirmative action policies as well as effective hiring practices.

    3 cr


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  • KSM 244 - American Sport in the 21st Century


    This course is designed to give the students an understanding of the internal and external factors that shape sport in American culture. This course will analyze how sport mirrors societal changes and how sociological phenomena affect participation and behavior.

    3 cr


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  • KSM 280 - Governance & Ethics in Sport


    This course will examine the role of governance on aspects of the sport industry. Interscholastic, intercollegiate, and professional sport will be examined. The ethical decisions of these organizations will also be scrutinized as well as their impact on the business of sport. In addition, the Olympic Movement and associated governing bodies along with their ethical choices will be analyzed.

    3 cr


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  • KSM 300 - Introduction to Research (C)


    A study focused on the development of skills related to research, writing and presentation.

    Prerequisites and Corequisites
    Prerequisite: Advanced Composition or equivalent including: ANTH 211, CJUS 202, ENGL 201, ENGL 205, ENGL 283, ENGL 284, SOC 211, POLS 202, or UHON 211

    Note
    (C) denotes common course

    Course is equated to EXS 300

    3 cr


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  • KSM 350 - Exercise Physiology (C)


    Study of physiological responses and adaptations to exercise related to human performance limitations, training effects, and health-related benefits.

    Note
    (C) denotes common course

    3 cr


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  • KSM 353 - Kinesiology (C)


    An understanding of human performance as it is affected by anatomical and mechanical factors.

    Prerequisites and Corequisites
    Prerequisites: PHGY 220/PHGY 220L or HSD 280

    Note
    (C) denotes common course

    Course equated to PE/EXS 353

    3 cr


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  • KSM 379 - Diversity Issues in Sport Management


    This course is designed to explore the persistent causes of pervasive racism and sexism in sport as it relates to the sport management field.

    3 cr


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  • KSM 382 - Sport Marketing


    Sport Marketing is designed to apply marketing principles to the area of sport, sport events and sport products. Marketing strategies including sales, promotions and advertising of sport will be emphasized.

    3 cr


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  • KSM 384 - Budgeting and Finance in Sport


    The primary purpose of this course is to examine several types of budgets and how sport organizations utilize them. In addition, traditional income sources, such as naming rights, licensing issues, ticket and media sales, concessions, and corporate sponsorships will be discussed.

    3 cr


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  • KSM 385 - Introduction to Sport Analytics


    The class will examine the growth and development of analytics in the sport industry with a specific focus on the interpretation of analytically-derived strategies. Students will engage topics such as performance analytics, sales analytics, optimizing consumer flows, using big data in decision making, and outcome forecasting in sporting and fantasy competitions. The class will primarily consist of lectures, case studies, and group projects. 

    Prerequisites and Corequisites
    Prerequisite: MATH 102 or higher level MATH course.

    3 cr


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  • KSM 395 - Practicum (C)


    Applied, monitored, and supervised field-based learning experience for which the student may or may not be paid. Students gain practical experience; they follow a negotiated and/or directed plan of study. A higher level of supervision is provided by the instructor in these courses than is the case with field experience courses.

    3 cr


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  • KSM 400 - Exercise Testing and Prescription (C)


    This course is designed to provide the student with the knowledge, skills, and abilities to assess different areas of physical fitness and prescribe individual exercise programs based on these objective measures.

    Prerequisites and Corequisites
    Take PE-350 or EXS 350
     

    Note
    (C) denotes common course

    3 cr


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  • KSM 450 - Sport Facility & Event Management


    This course is designed to assist sport management students to understand the management of sport venues anywhere in the world and to plan a complete sporting event. The course will also evaluate additional functions of the facility, which relate to risk and event management on a global basis.

    Note
    Registration restriction: Junior Standing.

    3 cr


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  • KSM 453 - Sport Psychology (C)


    This course examines the effects of psychological factors, such as personality, motivation, group dynamics, psychomotor activity, and other psychological aspects of sports on participation and performance, as well as examining the effects of participation on the psychological make-up of the individual.

    Note
    (C) denotes common course

    3 cr


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  • KSM 454 - Biomechanics (C)


    This course emphasizes the mechanical principles of human movement (including muscular and skeletal principles) during physical education, wellness, and sport.

    Prerequisites and Corequisites
    Course prerequisite: HSC 280/280L, PHGY 220/220L, or KSM 353.

    Note
    (C) denotes common course

    3 cr


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  • KSM 486 - Sport Law


    The course will demonstrate how constitutional law, contract law, tort law, labor and anti-trust law, apply to the sport industry. In addition the course will provide a fundamental understanding of the court system and how legal issues are decided.

    Prerequisites and Corequisites
    Registration restriction: Instructor consent

    3 cr


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  • KSM 490 - Seminar (C)


    A highly focused and topical course. The format includes student presentations and discussions of reports based on literature, practices, problems, and research. Seminars may be conducted over electronic media, such as internet, and are at the upper division or graduate levels. Enrollment is generally limited to 20 or fewer students.

    Prerequisites and Corequisites
    Registration restriction: Instructor consent required.

    3 cr


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  • KSM 491 - Independent Study (C)


    Students complete individualized plans of study which include significant one-on-one student-teacher involvement. The faculty member and students negotiate the details of the study plans. Enrollments are usually 10 or fewer students. Meetings depend upon the requirements of the topic

    1-3 cr


    Check Course Availability

  
  • KSM 492 - Topics (C)


    A course devoted to a particular issue in a specified field. Course content is not wholly included in the regular curriculum. Guest artists or experts may serve as instructors. Enrollments are usually limited with significant one-on-one student-teacher involvement.

    Note
    (C) Denotes a common course

    1-3 cr


    Check Course Availability

  
  • KSM 494 - Internship (C)


    Applied, monitored, and supervised field-based learning experience for which the student may or may not be paid. Students gain practical experience; they follow a negotiated and/or directed plan of study. A higher level of supervision is provided by the instructor in these courses than is the case with field experience courses.

    Note
    (C) denotes common course

    1-12 cr


    Check Course Availability


KSS (Kinesiology & Sport Science)

  
  • PE 395 - Practicum (C)


    Applied, monitored and supervised, field-based learning experience for which the student may or may not be paid. Students gain practical experience; they follow a negotiated and or directed plan of study. A higher level of supervision is provided by the instructor in these courses than is the case with field experience courses.

    3 cr


    Check Course Availability


LAKL (Lakota)

  
  • LAKL 101 - Introductory Lakota I (C) [SGR #4]


    This course is an introduction to the Lakota language. Emphasis is placed on the basic sounds of the Lakota language, correct pronunciation, and orthography used to represent those sounds. The course includes a focus on male/female speech patterns, kinship terms, other ordinary environmental and cultural contexts, and basic sentence structure. Language tables are used to enhance fluency in conversational Lakota. 

    This course meets System General Education Requirement: SGR #4 

    Note
    (C) denotes common course

    Cross-listed: AIS 101

    4 cr


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  • LAKL 102 - Introductory Lakota II (C) [SGR #4]


    This course is a continuation of the Lakota language in both written and oral forms. Emphasis is placed on pronunciation, a more extended examination of grammar, expanded vocabulary, and continued practice in reading, writing, and speaking Lakota. Language tables are used to enhance fluency in conversational Lakota.

    This course meets System General Education Requirement: SGR #4 

    Prerequisites and Corequisites
    Course prerequisite: AIS 101 or LAKL 101

    Note
    (C) denotes common course

    Cross-listed: AIS 102

    4 cr


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  • LAKL 201 - Intermediate Lakota I (C) [SGR #4]


    This course is an advanced course that builds on the introductory Lakota language courses. Students will learn advanced grammar and Lakota literacy with an emphasis on verb conjugation, composition of sentences, and analysis of Lakota/Dakota language texts. Language tables are used to enhance fluency in Lakota speaking skills.

    This course meets System General Education Requirement:  SGR #4  

    Prerequisites and Corequisites
    Course prerequisite: AIS 102 or LAKL 102 

    Note
    (C) denotes common course
    Native Studies major will be at 4 credit hours, American Indian Studies major will be at 3 credit hours

    Cross-listed: AIS 201

    3-4 cr


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  • LAKL 202 - Intermediate Lakota II (C) [SGR #4]


    This course is a continuation of teaching grammar and Lakota literacy with an emphasis on verb conjugation, composition of sentences, and further in-depth analysis of Lakota/Dakota language texts. Language tables are used to enhance fluency in Lakota speaking skills.

    This course meets System General Education Requirement:  SGR #4  

    Prerequisites and Corequisites
      Course prerequisite: AIS 201 or LAKL 201 

    Note
    (C) denotes common course
    Native Studies major will be at 4 credit hours, American Indian Studies major will be at 3 credit hours

    Cross-listed: AIS 202

    3-4 cr


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  • LAKL 249 - Lakota Conversation


    Students will develop and practice Lakota conversation skills with each other and with Lakota-speaking members of the community. Students must be enrolled in LAKL 140, 141, 240, or 241 concurrently.

    Prerequisites and Corequisites
    Co-requisites: LAKL 140, 141, 240, or 241.

    1 cr


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  • LAKL 291 - Independent Study (C)


    Students complete individualized plans of study which include significant one-on-one student-teacher involvement. The faculty member and students negotiate the details of the study plans. Enrollments are usually 10 or fewer students. Meetings depend upon the requirements of the topic.

    Note
    (C) Denotes a common course

    1-3 cr


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  • LAKL 401 - Lakota Linguistic Analysis I


    This class is the first part of a two-course series designed to introduce practical linguistic analysis tools to students learning the Lakota language. The course addresses the production of speech sounds in Lakota, Lakota phonology, and Lakota morphology.

    3 cr


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  • LAKL 491 - Independent Study (C)


    Students complete individualized plans of study which include significant one-on-one student-teacher involvement. The faculty member and students negotiate the details of the study plans. Enrollments are usually 10 or fewer students. Meetings depend upon the requirements of the topic.

    Note
    (C) Denotes a common course

    1-3 cr


    Check Course Availability


LATI (Latin)

  
  • LATI 101 - Elementary Latin (C) [SGR #4]


    An introduction to the Latin language with emphasis on Roman civilization.

    This course meets System General Education Requirement: SGR #4 

    Note
    (C) denotes Common Course

    4 cr


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  • LATI 102 - Advanced Elementary Latin [SGR #4]


    An introduction to the Latin language with emphasis on Roman civilization.

    This course meets System General Education Requirement: SGR #4  

    Prerequisites and Corequisites
    Prerequisite: LATI 101 or equivalent.

    4 cr


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  • LATI 191 - Independent Study (C)


    Includes directed study, problems, readings, directed readings, special problems and special projects. Students complete individualized plans of study which include significant one-on-one student-teacher involvement. The faculty member and students negotiate the details of the study plans. Enrollments are usually 10 or fewer students. Meetings depending upon the requirements of the topic.

    Note
    (C) Denotes a common course

    1-3 cr


    Check Course Availability

  
  • LATI 201 - Intermediate Latin I


    Grammar review and selected readings from Latin authors. Suitable for students with one or two years of high school Latin.

    Prerequisites and Corequisites
    Course prerequisite: LATI 101 and 102 or equivalent

    3 cr


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  • LATI 202 - Intermediate Latin II


    Grammar review and selected readings from Latin authors. Suitable for students with one or two years of high school Latin.

    Prerequisites and Corequisites
    Course prerequisite: LATI 101 and 102 or equivalent

    3 cr


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  • LATI 291 - Independent Study (C)


    Includes directed study, problems, readings, directed readings, special problems and special projects. Students complete individualized plans of study which include significant one-on-one student-teacher involvement. The faculty member and students negotiate the details of the study plans. Enrollments are usually 10 or fewer students. Meetings depending upon the requirements of the topic.

    Note
    (C) Denotes a common course.

    1-3 cr


    Check Course Availability

  
  • LATI 491 - Independent Study (C)


    Includes directed study, problems, readings, directed readings, special problems and special projects. Students complete individualized plans of study which include significant one-on-one student/teacher involvement. The faculty member and students negotiate the details of the study plans. Enrollments are usually 10 or fewer students. Meetings depending upon the requirements of the topic.

    Note
    (C) denotes common course

    1-3 cr


    Check Course Availability

  
  • LATI 492 - Topics (C)


    Includes current topics, advanced topics and special topics. A course devoted to a particular issue in a specified field. Course content is not wholly included in the regular curriculum. Guest artists or experts may serve as instructors. Enrollments are usually of 10 or fewer students with significant one-on-one student/teacher involvement.

    Note
    (C) denotes common course

    3 cr


    Check Course Availability


LDR (Leadership)

  
  • LDR 201 - Leadership & men in granite


    Much can be learned about a regime from the leaders it chooses to honor publicly. This may be especially true in a democracy that deliberately promotes a proliferation of interest groups or factions.  In America, the faces that were so painstakingly carved into Mount Rushmore represent four of the greatest leaders this nation has ever produced. But what made Washington, Jefferson, Roosevelt, and Lincoln such exceptionally able leaders?  What do their words, actions, and examples have to say to the citizens of the late 20th century - particularly about contemporary leadership? What can we learn about character, democracy, and the limits of politics and self by studying these leaders?  Are contemporary liberties the direct consequence of having once had leaders such as Washington? If so, what does this say about the possibility of founding moderate regimes now or then?

    1-3 cr


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  • LDR 204 - The Skills of Leadership


    This course will feature a series of intensive workshops on such crucial leadership skills as parliamentary procedure, the moderating of democratic forums, dispute mediation, lobbying, media relations, planning, and budgeting. Depending upon the workshops, specialists and practitioners in these areas will be brought in to teach and discuss their specialties. The course may be repeated more than once for credit if the content is different.

    Note
    Registration restriction: Permission of the Instructor required

    1-3 cr


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  • LDR 310 - Introduction to Living a Life of Leadership


    Exploration of the evolution of leadership theories, current competing theories of leadership, leadership objectives and constraints, the effects of societal and individual characteristics on leadership, ethical considerations and accountability in civic leadership roles, decision making models and the impact of modern technology, leadership vs. management. Also includes a focus on different disciplinary perspectives on leadership.  This serves as the foundation course for the Idea program: Living a Life of Leadership theme.

    3 cr


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  • LDR 401 - Advanced Leadership Theory and Practice


    Review of contemporary theories of leadership, motivation, power, influence, and change with a focus on helping students recognize, articulate, and practice their own personal perspective of leadership. Different leadership perspectives will be identified, examined and critiqued to help students better ground their leadership activities. Case studies, class discussion, presentations, and small group activities are a basic part of the course delivery.

    3 cr


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  • LDR 404 - Leadership Communication & Conflict Resolution


    Focus on public speaking skills, composition skills, small group discussion skills, reasoned communication, use of modern technological tools of communication, principles of conflict resolution and mediation.

    3 cr


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  • LDR 464 - Politics & Leadership in Literature


    This course will seek answers to two of the most fundamental of all political questions, namely, who should rule in a regime and for what ends? Before attending to such critical questions, however, we may first have to address such fundamental political matters as the inherent tensions between equality and inequality, religion and the state, rich and poor, democracy and aristocracy, and natural and conventional leaders. Our search will concentrate on major works of literature that focus on these political issues. Such works may take actual historical leaders as the basis of the narratives, but the authors then are able to manipulate the interplay of reason, passions, and desires so that the matters with which we are most concerned may become far more visible in fiction than they ever were in life. In so doing, we may come to better understand the appropriate answers to the main question of “who should rule and for what ends”.

    Cross-listed: POLS 464

    3 cr


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  • LDR 480 - Service Learning Experience in Civic Leadership


    Field internship or research project related directly to a real local, state, tribal, national, or international public issue and supervised by a practicing civic leader. Intended to be a means of better identifying, addressing or solving the public issue. Culminates in the presentation of a formal leadership report to other Farber Center students, which serves to integrate the Farber Center curriculum issues, themes and skills and the student’s service learning experience.

    3-6 cr


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LIBM (Library Management)

  
  • A&S 494 - Internship (C)


     Applied, monitored and supervised, field-based learning experience for which the student may or may not be paid.  Students gain practical experience; they follow a negotiated and/or directed plan of study.  A higher level of supervision is provided by the instructor for these courses than is the case with field experience. 

    Note
    Registration restriction: Instructor permission required

    (C) denotes common course

    1-3 cr


    Check Course Availability

  
  • LIBM 405 - Children’s Literature (C)


    An introduction to children’s literature with emphasis on historical types of literature; selection and evaluation of books according to levels, interests, special needs, and educational objectives.

    Note
    (C) denotes common course

    2 cr


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  • LIBM 406 - Adolescent Literature (C)


    Selection of non-curricular readings. Stresses reading guidance, interests and developmental needs.

    Note
    (C) denotes common course

    3 cr


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LING (Linguistics)

  
  • LING 192 - Topics (C)


    A course devoted to a particular issue in a specified field. Course content is not wholly included in the regular curriculum. Guest artists or experts may serve as instructors. Enrollments are usually limited with significant one-on-one student-teacher involvement.

    Note
    (C) Denotes common course

    1-3 cr


    Check Course Availability

  
  • LING 403 - Introduction to Linguistics (C)


    An introduction to the basic concepts and methodology of the science of language, including descriptive linguistics, historical linguistics, and language variation.

    Note
    (C) denotes common course

    Cross-listed: ANTH 403, CLHU 403, MFL 440

    3 cr


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  • LING 407 - World Englishes


    This course explores the sociopolitical, cultural, economic, and ethical aspects of the global spread of English. The course equips students with the ability to critically engage in a wide variety of topics related to the status, functions, and features of world Englishes. 

    3 cr


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  • LING 425 - Modern English Grammar (C)


    A descriptive analysis of the structure of present day American English based upon recent grammatical descriptions, including the transformational generative model; collateral readings in applied English linguistics.

    Note
    (C) denotes common course

    3 cr


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  • LING 491 - Independent Study (C)


    Includes directed study, problems, readings, directed readings, special problems and special projects. Students complete individualized plans of study which include significant one-on-one student/teacher involvement. The faculty member and students negotiate the details of the study plans. Enrollments are usually 10 or fewer students. Meetings depending upon the requirements of the topic.

    Note
    (C) denotes common course

    1-5 cr


    Check Course Availability

  
  • LING 492 - Topics (C)


    Includes current topics, advanced topics and special topics. A course devoted to a particular issue in a specified field. Course content is not wholly included in the regular curriculum. Guest artists or experts may serve as instructors. Enrollments are usually of 10 or fewer students with significant one-on-one student/teacher involvement.

    1-3 cr


    Check Course Availability


MCOM (Mass Communication)

  
  • MCOM 101 - Media Experience


    This course is a first-year seminar designed to introduce students to career, academic, and student media opportunities in Contemporary Media and Journalism.

    1 cr


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  • MCOM 151 - Introduction to Mass Communication (C) [SGR #4]


    A comprehensive look at the mass media in the United States and the world. Includes discussions of newspapers, magazines, radio, television, books, movies, recordings, advertising and public relations. Also studies mass media rights and responsibilities, ethics and censorship.

    This course meets System General Education Requirement: SGR #4  

    Note
    (C) denotes common course

    3 cr


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  • MCOM 161 - Graphic Communication (C)


    Fundamental design principles, techniques, and technology of electronic layout and production.

    Note
    (C) denotes common course

    3 cr


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  • MCOM 192 - Topics (C)


    A course devoted to a particular issue in a specified field. Course content is not wholly included in the regular curriculum. Guest artists or experts may serve as instructors. Enrollments are usually 10 or fewer students with significant one-on-one student-teacher involvement.

    Note
    (C) denotes common course

    1-3 cr


    Check Course Availability

  
  • MCOM 210 - Basic Newswriting (C)


    Introduces students to gathering, evaluating and writing news.

    Prerequisites and Corequisites
    Course prerequisites: ENGL 203 or equivalents (ENGL-GRAM with minimum score of 70)

    Note
    (C) denotes common course

    3 cr


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  • MCOM 221 - Audio Production (C)


    Applied course explicating the knowledge and skills necessary for pre-professional audio production operations. The course includes learning basic audio studio operations, audio editing and techniques for commercial and dramatic production. Students will also learn to create mental pictures via music, sound effects and other related production elements.

    Note
    (C) denotes common course

    3 cr


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  • MCOM 241 - Social Media Marketing


    This course introduces fundamental concepts in social media and best practices in online community building. Students will gain an understanding of using social media to create meaningful relationships with customers, clients and colleagues.

    Note
    New course fall 2014.

    3 cr


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  • MCOM 243 - Public Relations Principles


    An introduction to the theory and practice of public relations, emphasizing its publics, management function, writing skills, communication processes, tools and professional ethics.

    3 cr


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  • MCOM 244 - Introduction to Sport Marketing & Media


    This course introduces students to the fundamental concepts and skills associated with Sport Marketing & Media. Topics may include the use of traditional and emerging media technologies and the role of media in marketing sport and sport-related products and services.

    3 cr


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  • MCOM 262 - Digital Imaging


    This course explores a wide range of manipulation techniques for photos, graphics, and video. Included is an overview of companion software used for digital publishing, such as Photoshop and Freehand, as well as illustration, image manipulation, and scanning techniques.

    3 cr


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  • MCOM 266 - Photojournalism (C)


    Photography as it relates to the media and the public. Emphasis on the content and design of photo essays, legal and ethical aspects of photography.

    Prerequisites and Corequisites
    Course prerequisites: MCOM 161 and 210

    Note
    (C) denotes common course

    3 cr


    Check Course Availability

  
  • MCOM 292 - Topics (C)


    Includes Current Topics, Advanced Topics and Special Topics. A course devoted to a particular issue in a specified field. Course content is not wholly included in the regular curriculum. Guest artists or experts may serve as instructors. Enrollments are usually of ten (10) or fewer students with significant one-on-one student/teacher involvement.

    Note
    (C) denotes common course

    1-3 cr


    Check Course Availability

  
  • MCOM 305 - Sports Broadcasting (C)


    Interviewing, reporting, writing, and editing sports stories combined with an exploration of sportswriting as a career.

    Prerequisites and Corequisites
    Prerequisites: MCOM 221 or MCOM 331

    3 cr


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  • MCOM 311 - News Editing (C)


    The evaluation and editing of news stories, with an examination of editing problems, copy reading techniques, page makeup and design, headlines, picture usage, legal and ethical issues.

    Prerequisites and Corequisites
    Course prerequisite: MCOM 210

    Note
    (C) denotes common course

    3 cr


    Check Course Availability

  
  • MCOM 325 - Digital Storytelling


    This course provides students with an introduction to multimedia storytelling including the procedures and practices of composing and constructing audio, video, online, and interactive journalism applications.

    Prerequisites and Corequisites
    Course prerequisite: MCOM 210

    3 cr


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  • MCOM 330 - Writing for Digital Media (C)


    Preparation of continuities such as commercials, public service announcements, talks, interviews, drama, documentaries, and educational programs.

    Prerequisites and Corequisites
    Course prerequisites:  ENGL 101

    Note
    (C) denotes common course

    3 cr


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  • MCOM 331 - Video Production (C)


    Training in field production and post-production skills for television and online media including camera operation, audio acquisition, and nonlinear editing.

    Note
    (C) denotes common course

    3 cr


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  • MCOM 334 - Broadcast Newswriting and Reporting


    Includes concepts, techniques and skills of gathering, writing, and editing material for broadcast stories including actualities, audio and video recordings, preparing copy for presentation, timing inserts and segments, and preparing broadcast news stories.

    Prerequisites and Corequisites
    Course prerequisites: MCOM 210 and MCOM 331

    3 cr


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  • MCOM 338 - Media Design


    Principles of editing and design for advertising materials and public relations publications. Includes advanced study and practical applications of form and content in the design and production of brochures, magazines, newsletters and web pages.

    Prerequisites and Corequisites
    Course prerequisites: MCOM 161; one of the following: MCOM 210 or 330 or 341 or 371

    3 cr


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  • MCOM 341 - Public Relations Writing


    In-depth and broad writing course that prepares students for professional level public relations writing. Students will produce portfolio writings including news releases, memos and newsletters.

    Prerequisites and Corequisites
    Course prerequisite: MCOM 210 and MCOM 243

    3 cr


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  • MCOM 342 - Strategic Communications


    Provides students with a knowledge needed for making strategy decisions concerning writing, editing and designing effective communication messages for public, business and non-profit organizations.

    Prerequisites and Corequisites
    Course prerequisites: MCOM 341 or MCOM 371

    Note
    Change pre-requisites from MCOM 243 or MCOM 370 effective fall 2014.

    3 cr


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  • MCOM 370 - Advertising Principles (C)


    Study of advertising as an institution. Discussion of historical foundations, economics, social consequences, structure, planning, execution and evaluation phases of the advertising process. Discussion of advertising as it relates to other types of marketing communication.

    Note
    (C) denotes common course

    3 cr


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  • MCOM 371 - Advertising Copy and Layout (C)


    Discussion of principles and techniques for developing creative campaigns. Laboratory assignments apply thinking, design, and writing skills to creative problems for different media and different targets. Encompasses creative development for all advertising media.

    Prerequisites and Corequisites
    Course prerequisites: MCOM 161 and MCOM 370

    Note
    (C) denotes common course

    3 cr


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  • MCOM 374 - Advanced Field Production


    Discusses the theories, philosophies, procedures and practices of producing major audio and video productions. Will include organizing, administering, and supervising human and physical resources.

    Prerequisites and Corequisites
    Course prerequisites: MCOM 331

    3 cr


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  • MCOM 400 - Research Methods


    The study and application of mass communication research methods in advertising, broadcast, print and public relations. Includes an introduction to survey research, content analysis and experimental design. Practical training in the processing, interpretation and presentation of data will be provided.

    3 cr


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  • MCOM 401 - Mass Communication Ethics


    The course will acquaint students with the sources and standards of ethics, and will sensitize them to the need for ethical values and practices.

    Note
    Registration restriction: Media and Journalism major or minor and senior standing

    3 cr


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  • MCOM 402 - Media Law and Ethics


    This course surveys how federal and state laws and regulations are interpreted and applied to mass media in the United States. It introduces students to the major legal and ethical issues faced by media practitioners.

    Note
    Registration Restriction: Junior Standing.

    Cross-listed: Dual listed with MCOM 502.
    New course as of May 2013.

    3 cr


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  • MCOM 410 - Advanced Reporting (C)


    Political, scientific, and social issues in in-depth reporting for magazines and newspapers.

    Prerequisites and Corequisites
    Course prerequisites: MCOM 210.

    Note
    (C) denotes common course

    3 cr


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  • MCOM 413 - International Media


    This course is a survey of international media systems, news and related issues, the role and characteristics of international journalists, and issues facing media around the world.

    3 cr


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  • MCOM 424 - Gender and Media


    This course introduces students to critical analysis of gender role depictions in media content and gender inequalities in media production.

    Note
    Crosslisted with WMST 424 and Dual listed with MCOM 524 and WMST 524.

    3 cr


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  • MCOM 430 - Media Law (C)


    Study of the sources, processes, content and application of law and regulation in the mass communication context and of the ethics of communications practitioners.

    Note
    Registration restriction: CMJ major or minor and senior standing

    (C) denotes common course

    3 cr


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  • MCOM 434 - Advanced Multiplatform Storytelling


    This course is designed to provide students with a background in the practice, techniques, and theories of newsroom management in a multimedia world.  Students further their multimedia storytelling skills through video, audio, online, and interactive journalism applications, study the organization of stories according to news values and the legal and ethical responsibilities of the news producer and reporter.

    Prerequisites and Corequisites
    Course prerequisites: MCOM 334

    3 cr


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  • MCOM 436 - Directing for Video and Film


    Provides practice in the planning, casting, rehearsing and producing of a television program from the perspective of the director. Attention is given to editing and advanced production techniques as well as the aesthetic and persuasive capabilities of the medium.

    Prerequisites and Corequisites
    Course prerequisites: MCOM 374

    3 cr


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  • MCOM 440 - Event Marketing and Management


    This course is designed to instruct students in the application of project management concepts to the creation and development of events for public relations, special events, or fundraising outcomes. The course also includes news conference planning and preparation as well as a background in balancing the needs and objectives of key stakeholders.

    Note
    New course summer 2014. Dual list with MCOM 540.

    3 cr


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  • MCOM 441 - Internet Marketing Communication


    This course provides an in-depth examination of interactive advertising with special emphasis on advertising via the Internet and emerging media. Topics include consumer behavior, social media, and search engine advertising.

    Prerequisites and Corequisites
    Prerequisites: BADM 101 or MCOM 241

    3 cr


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  • MCOM 442 - Integrated Marketing Communication (C)


    The capstone course of the advertising sequence. Use case study method and develop complete integrated communication plan for client. Make formal advertising campaign presentation.

    Prerequisites and Corequisites
    Course prerequisites: MCOM 342 and 400 and [MCOM 341 or MCOM 371]

    Note
    (C) denotes common course

    3 cr


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  • MCOM 444 - Sport Marketing & Media


    This course explores the advanced concepts and skills associated with Sport Marketing & Media. Topics include the use of traditional and emerging media technologies and the role of media in marketing sport and sport-related products and services. Students are expected to demonstrate advanced proficiency in the key concepts of media and marketing, and will produce a comprehensive media marketing project.

    Prerequisites and Corequisites
    Prerequisites: MCOM 244 OR BADM 370

    Note
    Dual list MCOM 544

    3 cr


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  • MCOM 445 - Tourism Marketing & Promotion ##Pending SDBOR approval


    This course explores the fundamental marketing strategies applied to the Tourism industry. Content includes client and customer relations, consumer behavior, marketing research, ethical considerations, and promotional strategies.

    3 cr


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  • MCOM 456 - Multimedia Design/Development


    An introduction to composing and constructing interactive multimedia programs. The course content is fit for use in news, corporate training, event promotion, instruction education, and entertainment applications. Students will use web design, newswriting, reporting, editing, video production and computer technologies.

    Prerequisites and Corequisites
    Course prerequisites: MCOM 161

    Note
    changed prerequisites fall 2014.

    3 cr


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  • MCOM 462 - Advanced Digital Imaging


    This course explores the world of digital photography/graphic design and its application in the mass communication and advertising industries. Topics include typography, photography, and design. Students will evaluate design elements, develop design strategies, learn how images are manipulated for mass media, and create items based on visual appeal using industry standard software.

    Prerequisites and Corequisites
    Prerequisite: MCOM 262

    Note
    New course summer 2014. Dual list MCOM 562.

    3 cr


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  • MCOM 472 - Media Research and Planning (C)


    This course develops the ability to conduct and analyze advertising and media research, and to prepare and execute a comprehensive consumer or audience plan.

    Note
    (C) denotes common course

    3 cr


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  • MCOM 481 - Mass Communication Theories


    The study of the concepts, philosophies, principles and evolution of the theories of mass communication.

    Note
    Registration restriction: Media & Journalism major or minor and senior standing

    3 cr


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  • MCOM 483 - Your Brain on Media


    This course introduces theories and scholarly approaches to studying the effects of mass media exposure on people’s attitudes, behaviors, expectancies, and memory outcomes.

    Note
    New course fall 2014.

    3 cr


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