MCOM 400 - Research Methods

The study and application of mass communication research methods in advertising, broadcast, print and public relations. Includes an introduction to survey research, content analysis and experimental design. Practical training in the processing, interpretation and presentation of data will be provided.

Prerequisites and Corequisites
Course prerequisites: ENGL 101 and 203 and SPCM 101 and MCOM 151 or equivalents; an advanced composition course

Credits: 3

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