MCOM 442 - Integrated Marketing Communication (C)

The capstone course of the advertising sequence. Use case study method and develop complete integrated communication plan for client. Make formal advertising campaign presentation.

Prerequisites and Corequisites
Course prerequisites: Pre-CMJ Requirements (MCOM-151, SPCM-101, & ENGL-101/UHON-110) with grade of C or better and MCOM 342 and 400; MCOM 341 or 371

Note
(C) denotes common course

Credits: 3

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