Mar 02, 2024  
2013-2014 Undergraduate Catalog 
2013-2014 Undergraduate Catalog [Archived Catalog]

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MCOM 471 - Sales and Programming Strategies

A study of the concepts, practices and strategies of planning and executing the programming of radio, television and cable broadcast facilities. The students will investigate current trends in media programming as well as examine audience measurement techniques necessary for making effective programming decisions.

Prerequisites and Corequisites
Course prerequisite: MCOM 130

Credits: 3

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