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Apr 23, 2024
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BADM 581 - PROMOTIONAL MANAGEMENT 3 cr hrs
Description Promotional Management concentrates on marketing issues related to promotions and the creative aspects of the advertising/communication process. Topics covered include communication as an integral part of marketing, fundamentals of communication, the marketing environment, and management of a promotions strategy. Planning, implementation, evaluation and control are discussed.
Prerequisites and Corequisites Prerequisite: BADM 370 - Principles of Marketing.
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