BADM 770 - MANAGERIAL MARKETING

3 cr hrs

Description Managerial Marketing is designed to help the student gain a clear, realistic and contemporary perspective of marketing. This course includes critical analysis of cases and covers important frameworks and tools that can assist managers in making better marketing decisions.

Prerequisites and Corequisites
Prerequisite: BADM 370: Marketing or BADM 580: Foundations of Management and Marketing or equivalent.

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