KSS 786 - STRATEGIC SPORT COMMUNICATION

3 cr hrs

Description This course examines the various channels for communication within the sport industry. The primary focus will be an analysis of the ways in which sport organizations communicate directly with their target markets as well as in-depth discussion of the mediated devices used to consume sporting products.

Notes
This is a new course as of Fall 2013 and approved for online delivery only. (018)

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