MCOM 540 - EVENT MARKETING AND MANAGEMENT

3 cr hrs

Description This course is designed to instruct students in the application of project management concepts to the creation and development of events for public relations, special events, or fundraising outcomes. The course also includes news conference planning and preparation as well as a background in balancing the needs and objectives of key stakeholders.

Notes
New course effective spring 2014. Dual list MCOM 440.

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