MKTG 482 - Marketing Planning and Strategy

Marketing Planning and Strategy is the study of the development, evaluation, and implementation of marketing strategy in complex environments. Students become familiar with the range of decisions implicit in strategic market planning and develop skills in using a variety of analytical frameworks for making decisions through the use of case analyses and simulation games.

Prerequisites and Corequisites
Course prerequisite: Accepted into a major in the Beacom School of Business, BADM 370, BADM 475, and six hours of MKTG elective.

Credits: 1-3

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