Mar 28, 2024  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [Archived Catalog]

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MKTG 471 - Marketing Management (C)


This course is a study of the field of marketing and the influences that affect marketing strategy. The focus is on the methods that marketing managers use to develop and evaluate marketing mix decisions.

Prerequisites and Corequisites
Course prerequisite: BADM 370

Note
(C) denotes common course

Credits: 3


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