Sep 27, 2022  
2017-2018 Undergraduate Catalog 
2017-2018 Undergraduate Catalog [Archived Catalog]

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MCOM 441 - Internet Marketing Communication

This course provides an in-depth examination of interactive advertising with special emphasis on advertising via the Internet and emerging media. Topics include consumer behavior, social media, and search engine advertising.

Prerequisites and Corequisites
Prerequisites: BADM 101 or MCOM 241

Credits: 3

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