Oct 03, 2022  
2017-2018 Undergraduate Catalog 
2017-2018 Undergraduate Catalog [Archived Catalog]

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MCOM 442 - Integrated Marketing Communication (C)

The capstone course of the advertising sequence. Use case study method and develop complete integrated communication plan for client. Make formal advertising campaign presentation.

Prerequisites and Corequisites
Course prerequisites: MCOM 342 and 400 and [MCOM 341 or MCOM 371]

(C) denotes common course

Credits: 3

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