Oct 03, 2022  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [Archived Catalog]

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MCOM 472 - Media Research and Planning (C)


This course develops the ability to conduct and analyze advertising and media research, and to prepare and execute a comprehensive consumer or audience plan.

Note
(C) denotes common course

Credits: 3


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