Sep 27, 2022  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [Archived Catalog]

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MCOM 244 - Introduction to Sport Marketing & Media


This course introduces students to the fundamental concepts and skills associated with Sport Marketing & Media. Topics may include the use of traditional and emerging media technologies and the role of media in marketing sport and sport-related products and services.

Credits: 3


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