MKTG 474 - Personal Selling (C)

This course is a study of the skills needed to develop and manage long-term relationships with customers and suppliers. Emphasis is placed on relationship selling, presentation, prospecting, handling objectives and closing techniques with consideration given to differences in the global marketplace.

Prerequisites and Corequisites
Course prerequisite: BADM 370

Note
(C) denotes common course

3 cr

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