MKTG 582 - MARKETING PLANNING AND STRATEGY

3 cr

Description Marketing Planning and Strategy is the study of the development, evaluation, and implementation of marketing strategy in complex environments. Students become familiar with the range of decisions implicit in strategic market planning and develop skills in using a variety of analytical frameworks for decision making using case analyses and simulation games.

Prerequisites and Corequisites
Prerequisite: BADM 370 - Principles of Marketing, plus six additional hours of upper division marketing course work.

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