MKTG 535 - BRAND MANAGEMENT

3 cr

Description Students in this course will gain an appreciation for the role brands play in consumers’ lives. This will include, but is not limited to, developing, measuring, and managing brands. Topics addressed may include brand equity, brand personality, brand love, and rebranding among others.

Prerequisites and Corequisites
Prerequisite: BADM 370 or BADM 580, or Equivalent.

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