Oct 31, 2024  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog [Archived Catalog]

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MKTG 427 - Marketing Channels Management


Marketing Channels is an in-depth study of the structure, functions, and management of marketing channels. The relationships among channel members and their negotiations are discussed.

Prerequisites and Corequisites
Course prerequisite: BADM 370

Credits: 3


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