Sep 27, 2024  
2007-2009 Undergraduate Catalog 
    
2007-2009 Undergraduate Catalog [Archived Catalog]

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BADM 476 - Marketing Research (C)


This course provides an in-depth study of the primary methodologies of marketing research. Emphasis is placed on collecting, analyzing, interpreting and presenting information for the purpose of reducing uncertainty surrounding marketing and management decisions.

Prerequisites and Corequisites
Course prerequisites: BADM 370 and 220 or MATH/STAT 281

Credits: 3


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