DSCI 724 - Data Mining for Managers

3 cr

Description This course focuses on using statistical techniques to solve business problems such as identifying high value and/or high risk customers, analyzing consumer preferences, determining credit risk, and detecting fraud. The techniques covered include ordinary least squares (OLS) regression, logistic regression, discriminant analysis, factor analysis, and structural equation modeling (SEM). This course requires a PC-based laptop.

Prerequisites and Corequisites
Prerequisite: BADM 220 or BADM 520 or equivalent

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