KSM 783 - Sport Marketing & Promotions

3 cr

Description This course is designed to provide the student with the basic knowledge and understanding of promotional, marketing, and marketing strategies in sport organizations. It will offer a thorough understanding of the key concepts, principles and procedures related to sport marketing and the promotion of the sport product. The course will attempt to provide guidelines for organizing successful marketing campaigns and research projects.

Notes
Registration restriction: Instructor permission.

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