MKTG 575 - Consumer Behavior (C)

1 to 3 cr

Description Consumer Behavior examines concepts and theories from the behavioral sciences and analyzes their usefulness for developing marketing strategies. The course takes the perspective of the marketing manager who needs knowledge of consumer behavior in order to develop, evaluate, and implement marketing strategies.

Prerequisites and Corequisites
Prerequisite: BADM 370 - Principles of Marketing.

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