MKTG 581 - Promotional Management

3 cr

Description Promotional Management concentrates on marketing issues related to promotions and the creative aspects of the advertising/communication process. Topics covered include communication as an integral part of marketing, fundamentals of communication, the marketing environment, and management of a promotions strategy. Planning, implementation, evaluation and control are discussed.

Prerequisites and Corequisites
Prerequisite: BADM 370 - Principles of Marketing.

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