MCOM 584 - Media Analytics

3 cr

Description This course offers an understanding of media data and the tools necessary to adapt in an ever-evolving media marketplace. In addition to a theoretical background, students will learn how to make data-driven media marketing decisions. Students also will explore the global marketplace with an understanding of people from different genders, races, ethnicities, sexual orientations, and cultures.

Notes
Cross-Listed: MCOM 484

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