Sep 26, 2024  
2010-2011 Undergraduate Catalog 
    
2010-2011 Undergraduate Catalog [Archived Catalog]

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MCOM 342 - Advertising and Public Relations Strategies


Provides students with a knowledge needed for making strategy decisions concerning writing, editing and designing effective communication messages for public, business and non-profit organizations.

Prerequisites and Corequisites
Course prerequisites: ENGL 101 and 203 and SPCM 101 and MCOM 151 or equivalents; an advanced composition course; MCOM 243 or 370

Credits: 3


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