Entrepreneurship, Management, and Marketing Division

Master of Business Administration Program Coordinator: Jewel Shepherd, Ph.D.
Entrepreneurship, Management, and Marketing Chairperson: Mark Yockey, Ph.D.

Beacom School of Business
Master of Business Administration Program
414 East Clark Street
Vermillion, SD 57069
Phone: 605-658-6537 or 866-890-1MBA
mba@usd.edu
www.usd.edu/business/graduate

FACULTY

Professor:

De Vee Dykstra, J.D., University of South Dakota, Business Law.

Associate Professors:

Gregory Huckabee, LL.M., George Washington University-Washington, D.C., Business Law.
Rand Wergin, Ph.D., Oklahoma State University, Marketing.
Mark Yockey, Ph.D., Washington State University, Management.

Assistant Professors:

Chet Barney, Ph.D., New Mexico State University, Management-Organizational Behavior.
Tyler Custis, J.D., University of South Dakota, Business Law.
Elizabeth Manser-Payne, D.B.A., University of Wisconsin-Whitewater, Marketing.

Instructors:

Gregory Bertsch, Ph.D., University of South Dakota, Entrepreneurship.
Emily Paulson, M.B.A., University of Sioux Falls, Marketing.
Aron Spencer, Ph.D., University of California, Irvine, Entrepreneurship.

CERTIFICATE

Marketing

Program Description

The Marketing certificate curriculum includes examining factors contributing to purchase decisions as well as developing and managing a brand. Students examine the product development process from conception through rapid prototyping, forecasting demand, production and launch. Students also explore marketing and branding using data to identify high value, high-risk customers, products, and processes. Graduates will gain competencies to fill a variety of roles in helping a firm develop and market its products and services.

ADMISSION REQUIREMENTS (Graduate Certificates)

Completed Graduate Application form found at: https://www.usd.edu/graduate-school/apply-now and a non-refundable application fee of $35.
Official transcript(s) verifying receipt of an undergraduate degree and previous graduate credit (in English or with translation) must accompany an application. Official transcript of all academic work at the undergraduate and graduate levels are required for international students. The USD Graduate School and/or academic units retain the right to require credential evaluations from organizations, such as Educational Credential Evaluators/World Education Services (ECE/WES), for a student if such an evaluation is deemed necessary.
A minimum undergraduate cumulative GPA of 2.7 on conferred degree and/or graduate cumulative GPA of 3.0 or better, based on a 4.0 scale, on all graduate coursework is required for full admission. Each graduate program may admit students on provisional status per university policy.
Applicants with degrees from countries other than the United States who have obtained an undergraduate or graduate degree from a regionally accredited American college or university are not required to submit an approved English proficiency exam score. For all other applicants, a minimum score of 79 on the Internet-Based TOEFL (iBT) or 550 on the Paper-Based TOEFL (PBT), a minimum IELTS score of 6.0, or a minimum PTE score of 53 is required for graduate admission. Applicants from or who have obtained an undergraduate or graduate degree from English-speaking countries are not required to submit an approved English proficiency exam score if their academic records after review indicate that English was the classroom language for their schoolwork.
Applicants are required to submit a statement of purpose or goal statement.

Subject to faculty approval, those who do not meet all the criteria above may be admitted on a provisional basis.

Programs

Marketing Graduate Certificate