Nov 27, 2024

2014-2015 Undergraduate Catalog

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2014-2015 Undergraduate Catalog [Archived Catalog]

Social Media Marketing Minor

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18 Credit Hours Required

At least nine credits toward the minor must be completed at the upper-division level.

Required coursework (9 credit hours)

MCOM 241 - Social Media Marketing
MCOM 441 - Internet Marketing Communication
Take one of the following courses:
MCOM 243 - Public Relations Principles
MCOM 370 - Advertising Principles (C)

Electives (9 credit hours)

BADM 370 - Marketing (C)
MCOM 151 - Introduction to Mass Communication (C) [SGR #4]
MCOM 161 - Fundamentals of Desktop Publishing (C)
MCOM 210 - Basic Newswriting (C)
MCOM 243 - Public Relations Principles *
MCOM 262 - Digital Imaging
MCOM 325 - Introduction to Multiplatform Storytelling
MCOM 330 - Writing for Digital Media (C)
MCOM 331 - Video Production (C)
MCOM 342 - Strategic Communications
MCOM 370 - Advertising Principles (C) *
MCOM 371 - Advertising Copy and Layout (C)
MCOM 402 - Media Law and Ethics [W]
MCOM 434 - Advanced Multiplatform Storytelling
MCOM 440 - Event Marketing and Management
MCOM 495 - Practicum (C) (repeatable; limited to 3 credit hours)
PSYC 406 - Cognitive Psychology (C)
* Allowed as an elective if not taken as a required course.