Marketing (B.B.A.)

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47 Major Hours, 120 Degree Hours

Before enrollment in upper-level business classes, students must apply for admission to their major. (See Admission to the Beacom School of Business Majors .)

Major Requirements (47 hours)

In addition to completing the pre-major business core , students must complete the following courses. (All classes are planned to be offered both Fall and Spring semesters on campus, unless otherwise noted. Students should consult with their advisors for updates in sequencing. University Center - Sioux Falls students should reference the rotation schedule provided through the University Center - Sioux Falls website.)

BADM 310 - Business Finance (C)
BADM 321 - Business Statistics II (C)
BADM 323 - Information Systems for Business Professionals
BADM 350 - Legal Environment of Business (C)
BADM 369 - Organizational Behavior & Theory
BADM 370 - Marketing (C)
BADM 425 - Production/Operations Management (C)
BADM 470 - Marketing Planning and Strategy (Spring only)
BADM 475 - Consumer Behavior (C) (Spring only)
BADM 476 - Marketing Research (C) (Fall only)
BADM 482 - Business Policy and Strategy (C)
School of Business Elective 2cr
Select 1 course from the following:
ECON 301 - Intermediate Microeconomics (C) (Fall only)
ECON 302 - Intermediate Macroeconomics (C) (Spring only)
ECON 330 - Money and Banking (C) (Either Fall or Spring)
ECON 433 - Public Finance (C) (As needed)
ECON 441 - International Trade (C) [G] (Spring only)
ECON 445 - International Macroeconomics [G] (Fall only)
ECON 451 - Economics for Managers (Either Fall or Spring)
ECON 482 - Labor Economics (C) (As needed)
Marketing Electives-Select 3 courses (9 hours) from the following list:
BADM 471 - Marketing Management (C) (No scheduled rotation)
BADM 473 - Retail Management (C) (No scheduled rotation)
BADM 474 - Personal Selling (C) (Spring only)
BADM 477 - Marketing Channels Management (No scheduled rotation)
BADM 478 - International Marketing (C) (No scheduled rotation)
BADM 481 - Promotional Management (C) (No scheduled rotation)
BADM 487 - International Case Study (No scheduled rotation)
BADM 490 - Seminar (C) (marketing related content) (No scheduled rotation)

Additional Requirements

Students must also complete an intensive writing course (1-3 credits) and enough Advanced Free Electives to achieve a minimum of 60 credits at the 300/400 level. Most marketing majors must complete 10-12 credits of Advanced Free Electives to meet this minimum. (See Degree Requirements on Beacom School of Business page.)

Elective Categories

Advanced Free Electives

Courses at the junior-senior level chosen from any college/school at USD on the basis of the student’s interest are called Advanced Free Electives.

School of Business Electives

Courses at the junior-senior level that must be selected in the fields of accounting, business administration, economics, entrepreneurship, or health services administration are called School of Business Electives.

Free Electives

Courses chosen from any college/school on the basis of the student’s interest are called Free Electives. These electives may be at any level and are only tested by meeting the 120 credit hour requirement.

B.B.A. / M.B.A. Fast-Track Option

Business majors meeting requirements for entry into the Masters of Business Administration (M.B.A.) program may opt to complete both the B.B.A and M.B.A. concurrently. Students who pursue this fast-track option will be awarded their undergraduate and graduate degrees simultaneously, upon completion of the two programs.

The course requirements for the B.B.A., which are listed above, are the same for USD undergraduate students planning to pursue the B.B.A./M.B.A. Fast-Track Option. The program gives students the opportunity to begin their M.B.A. program earlier and complete both programs in a timelier manner. Students must complete the requirements of the M.B.A. program in accordance with the graduate catalog. The minimum number of credits to achieve both degrees is 153 hours.