Nov 29, 2023  
2017-2018 Undergraduate Catalog 
2017-2018 Undergraduate Catalog [Archived Catalog]

Media & Journalism (B.A., B.S.)

38-41 Major Hours, 120 Degree Hours

Students in this major must also complete requirements for a degree in the College of Arts & Sciences .

Media & Journalism Core Curriculum

Required Courses for All Media & Journalism Majors (12-15 hours)

Required Experiential Core (2 hours minimum, 5 credit hours maximum)


All majors must complete 72 credits outside of the Department of Media & Journalism.

Specialization Areas

Students must choose at least one of the following two areas of specialization and complete all required courses in that specialization area:

Specialization: Journalism (24 hours)

The journalism specialization prepares students to become journalists. Students learn to research, write, and present stories in a multiplatform media market. The department requires students to learn print, broadcast and online journalism skills. Later, students can concentrate in one area if they wish. USD has excellent facilities for studying journalism. It is the home of the Al Neuharth Center for Excellence in Journalism and student media including The Volante campus newspaper, Coyote News, KYOT-TV, and KAOR-FM. The department has excellent video and audio production facilities for the study of multiplatform journalism. USD sponsors a student chapter of the Society of Professional Journalists.

Specialization: Strategic Communication (Advertising/Public Relations) (24 hours)

The Department of Media & Journalism prepares individuals for successful careers in Advertising and Public Relations. There are Strategic Communication careers at AD/PR agencies, in healthcare, universities, government, and a variety of other business and non-profit organizations. Students use M&J’s state of the art facilities to create graphic materials, plan campaigns, and prepare press releases and multiplatform content. Coyote Creative is the student creative agency in which students produce commercials, public service announcements and promotional campaigns. Coyote Communication is the student Ad/PR agency. The department hosts student chapters of the American Advertising Federation and Public Relations Student Society of America, and students have the opportunity to network with practicing strategic communication professionals.

Four-Year Program Guides and Costs

USD encourages students to take 15 credits per semester or 30 credits within the year in order to graduate in 4 years. To help students complete their academic degree program in four years, we provide a sample academic plan. Please work with your academic advisor to confirm your plan.