Marketing Minor (Business Majors Only)

Minor Requirements

This minor is available only to students seeking a bachelor of business administration with a major of accounting, business administration, economics, finance, health services administration, human resources management, innovation & entrepreneurship, management, or operational analytics. Students must complete a minimum of 50 percent (50%) of the courses for their minor from USD. Each class is 3 credit hours. Students should contact the School of Business Student Services Center in Beacom Hall Rm. 101 (605) 677-6268 for assistance with this minor.

• BADM 370 - Marketing (C) 3 cr
• ECON 201 - Principles of Microeconomics (C) [SGR #3] 3 cr
• MKTG 475 - Consumer Behavior (C) 3 cr
• MKTG 482 - Marketing Planning and Strategy 1-3 cr

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• Electives (6 hours) selected from the following list:

• MKTG 427 - Marketing Channels Management 3 cr
• MKTG 471 - Marketing Management (C) 3 cr
• MKTG 473 - Retail Management (C) 3 cr
• MKTG 474 - Personal Selling (C) 3 cr
• MKTG 476 - Marketing Research (C) 3 cr
• MKTG 478 - International Marketing (C) 3 cr
• MKTG 481 - Promotional Management (C) 3 cr
• BADM 490 - Seminar (C) 3 cr (marketing related content)
• BADM 492 - Topics (C) 1-4 cr (marketing related content)

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Note:

B.B.A. and a Marketing minor may double count BADM 370 Marketing.