Business Administration - Marketing Specialization (M.B.A.)

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Each applicant is expected to have satisfactorily completed the foundation requirements for study in the Beacom School of Business (click on above link).

36-54 CREDIT HOURS REQUIRED

Applicants who enter the program with all 500-level foundation coursework or equivalent courses completed (18 credit hours for the M.B.A./Marketing Specialization) will be given “advanced standing” and will only need to complete the 36 credit hours of advanced course work. An applicant who has not completed any business coursework will have a 54-credit hour program of study. Applicants who have completed some of the foundations coursework, either at USD or as part of their undergraduate program, will have an individualized program of study outlining their requirements for program completion. Challenge exams are available.

The Marketing specialization curriculum includes examining factors contributing to purchase decisions as well as developing and managing a brand. Students may examine the product development process from conception through rapid prototyping, forecasting demand, production and launch. Students also explore using data to identify high value and/or high risk customers, products, and processes. Graduates will gain competencies to fill a variety of roles in helping a firm develop and market their products and services.

M.B.A., Foundation Courses: 0-18 credit hours

M.B.A./Marketing Specialization

Core Coursework: 27 credit hours

ACCT 781 - MANAGERIAL ACCOUNTNG 3 cr
BADM 710 - MANAGERIAL FINANCE 3 cr
BADM 720 - QUANTITATIVE ANALYSIS 3 cr
BADM 760 - OPERATIONS MANAGEMENT 3 cr
BADM 761 - LEADERSHIP DEVELOPMENT 3 cr
BADM 762 - BUSINESS AND ITS ENVIRONMENT 3 cr
BADM 770 - MANAGERIAL MARKETING 3 cr
BADM 780 - STRATEGIC MANAGEMENT 3 cr
ECON 782 - MANAGERIAL ECONOMICS 3 cr

M.B.A./Marketing Specialization: 9 credit hours

MKTG 771 - ADVANCED CONSUMER BEHAVIOR 3 cr
Select 2 courses from the following (6 credit hours):
DSCI 527 - SUPPLY CHAIN MANAGEMENT 3 cr
MKTG 535 - BRAND MANAGEMENT 3 cr
BADM 592 - TOPICS IN BUSINESS (C) 1 to 3 cr (3 cr hrs required; must be related to marketing and approved by Graduate Program Coordinator)
DSCI 724 - DATA MINING FOR MANAGERS 3 cr
MKTG 772 - NEW PRODUCT DEVELOPMENT 3 cr

B.B.A. / M.B.A. Fast-Track Option

Beacom School of Business undergraduate majors meeting requirements for entry into the M.B.A. program may opt to complete both the B.B.A. and M.B.A. concurrently. Students who pursue this fast-track option will be awarded their undergraduate and graduate degrees simultaneously, upon completion of the two programs.

Students may apply for admission to the M.B.A. program using the standard graduate application process after completing 75 credit hours. Applicants for the B.B.A./M.B.A. program are required to submit only two letters of recommendation.  Students applying to the B.B.A./M.B.A. program are not required to provide a GMAT exam score for application to the fast-track program if they meet all of the following criteria: cumulative GPA of 3.25 and major GPA of 3.25.  Applicants who do not meet the above criteria are required to provide a GMAT exam score, which will be evaluated along with all application materials in a manner consistent with applications to the M.B.A. program.

The fast-track option will confer special student status to those admitted, who will then be eligible to take 700-level courses in the graduate program of study and apply for graduate assistantships. Students must complete the requirements of the B.B.A. program in accordance with the undergraduate catalog and the requirements for the M.B.A. program in accordance with the graduate catalog.  All prerequisites for courses in the M.B.A. program apply to students in the B.B.A./M.B.A. program.