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Nov 23, 2024
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2020-2021 Undergraduate Catalog [Archived Catalog]
Marketing (B.B.A.)
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Student Learning Outcomes
GOAL #:1 Our graduates will demonstrate knowledge of the basic business disciplines and their integration in a global economy.
Objectives:
- Graduates will demonstrate adequate knowledge in all of the basic business disciplines - accounting, economics, finance, international/globalization, information systems, legal, management, marketing, and quantitative (including statistics and operations management).
- Graduates will demonstrate an understanding of the interdisciplinary nature of business.
- Graduates will demonstrate an advanced understanding of core concepts in marketing.
GOAL #:2 Our graduates will employ critical thinking skills to analyze business decisions.
Objectives:
- Graduates will evaluate alternatives and recommend a course of action to reach a desired outcome.
- Graduates will conduct an effective quantitative analysis of a business problem.
GOAL #3: Our graduates will communicate effectively and professionally.
Objectives:
- Graduates will demonstrate adequate oral presentation skills.
- Graduates will write effectively.
GOAL #4: Our graduates will recognize the importance of ethics in business.
Objectives:
- Graduates will apply ethical principles in identifying and resolving business dilemmas.
- Graduates will apply marketing specific standards of the profession to an ethical dilemma.
Pre-Major Business Core (22-27 hours)
Prior to gaining admission to the Beacom School of Business majors, students complete the University’s General Education Requirements and Pre-Major Business Core necessary for acceptance. Students are not eligible for enrollment in 300/400 level business courses until they have met the requirements for admission to their majors.
Please see ADMISSION TO THE BEACOM SCHOOL OF BUSINESS MAJORS .
The following courses are referred to as the Pre-Major Business Core and must be completed before full admission to the School of Business major is granted:
Notes:
The Mathematics course required for admission to the School of Business is MATH 121 Survey of Calculus (C) [SGR #5, HSDC] . A substitution is permitted for MATH 123 Calculus I (C) [SGR #5, HSDC] . Other mathematics courses may be required by the Mathematics Department as prerequisites to MATH 121 or MATH 123. The initial mathematics course is determined in accordance with the Board of Regent’s placement regulations.
The Beacom School of Business requires that either ENGL 205 Business Writing [SGR #1, HSDC] or another university approved advanced composition course and a senior research paper under the direction of a business faculty member be completed. Contact the Beacom School of Business Student Services Center in Beacom Hall 101 or by phone at (605) 658-6532 for more information.
Major Requirements (47 hours)
In addition to completing the pre-major business core , students must complete the following courses. (The USD Community College for Sioux Falls students should reference the rotation schedule provided through the USD Community College for Sioux Falls.)
Elective Categories
Advanced Electives
Courses at the junior-senior level chosen from any college/school at USD on the basis of the student’s interest are called Advanced Electives. University Honors courses at the 300/400 level are also considered Advanced Electives.
School of Business Electives
Courses at the junior-senior level that must be selected in the fields of accounting, business administration, business law, decision sciences, economics, entrepreneurship, finance, health services administration, human resource management, management, or marketing are called School of Business Electives.
Electives
Courses chosen from any college/school on the basis of the student’s interest are called Electives. These electives may be at any level and are only tested for meeting the 120 credit hour requirement.
B.B.A. / M.B.A. Fast-Track Option
Business majors meeting requirements for entry into the Masters of Business Administration (M.B.A.) program may opt to complete both the B.B.A and M.B.A. concurrently. Students who pursue this fast-track option will be awarded their undergraduate and graduate degrees simultaneously, upon completion of the two programs. Permission to be awarded the undergraduate degree prior to the completion of the graduate degree is available.
The course requirements for the B.B.A., which are listed above, are the same for USD undergraduate students planning to pursue the B.B.A./M.B.A. Fast-Track Option. The program gives students the opportunity to begin their M.B.A. program earlier and complete both programs in a timelier manner. Students must complete the requirements of the M.B.A. program in accordance with the graduate catalog. The minimum number of credits to achieve both degrees is 153 hours.
Four-Year Program Guides and Costs
USD encourages students to take 15 credits per semester or 30 credits within the year in order to graduate in 4 years. To help students complete their academic degree program in four years, we provide a sample academic plan. Please work with your academic advisor to confirm your plan.
State Authorization - It Matters Where You Live
If your learning placement course (internship, externship, clinical, rotation, practicum, independent study, study away, etc.) or your online course will be taken outside South Dakota, please reference the State Authorization webpage.
State Authorization
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