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Nov 22, 2024
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2021-2022 Graduate Catalog [Archived Catalog]
Business Administration - Marketing Specialization (M.B.A.)
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Admissions Information
Student Learning Outcomes
Each applicant is expected to have satisfactorily completed the foundation requirements for study in the Beacom School of Business (click on above link).
36-54 CREDIT HOURS REQUIRED
Applicants who enter the program with all 500-level foundation coursework or equivalent courses completed will be given “advanced standing” and will only need to complete the 36 credit hours of advanced course work. An applicant who has not completed any business coursework will have a 54-credit hour program of study. Applicants who have completed some of the foundations coursework, either at USD or as part of their undergraduate program, will have an individualized program of study outlining their requirements for program completion. Challenge exams are available.
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Program Overview
The online Master of Business Administration (MBA) with Marketing specialization is designed to develop current and future leaders for business, industry and government while giving students the flexibility to select courses to best enhance their career path. In addition to the core MBA courses which prepare you for leadership in any business role, the marketing specialization includes in-depth study of consumer behavior, new product development, branding and other topics relevant in today’s dynamic market environment. Students pursuing the Marketing specialization can cultivate a more focused career path with strengths in creativity, market analysis and strategic marketing. The Beacom School of Business is the region’s leader in business education offering quality programs that are fully accredited by the Association to Advance Collegiate Schools of Business (AACSB) International since 1949. Learn more at usd.edu/mba.
DELIVERY: On campus | Online
M.B.A., Foundation Courses: 0-18 credit hours
M.B.A./Marketing Specialization - 36 Credit Hours
Core Coursework: 27 credit hours
M.B.A./Marketing Specialization: 9 credit hours
Application Requirements
- Completed application
- $35 application fee
- Official transcripts*
- Letters of recommendation*
- Admission test scores*
- Statement of purpose
- Resume/CV*
*Requirements for admission vary by program and may require different documentation and have different deadlines. For specific program requirements and submission deadline, visit: catalog.usd.edu.
State Authorization - It Matters Where You Live
If your learning placement course (internship, externship, clinical, rotation, practicum, independent study, study away, etc.) or your online course will be taken outside South Dakota, please reference USD’s State Authorization webpage.
State Authorization
B.B.A. / M.B.A. Fast-Track Option
Beacom School of Business undergraduate majors meeting requirements for entry into the M.B.A. program may opt to complete both the B.B.A. and M.B.A. concurrently. Students who pursue this fast-track option will be awarded their undergraduate and graduate degrees simultaneously, upon completion of the two programs. Permission to be awarded the undergraduate degree prior to the completion of the graduate degree is available.
Students may apply for admission to the M.B.A. program using the standard graduate application process after completing 75 credit hours. Applicants for the B.B.A./M.B.A. program are required to submit only two letters of recommendation. Students applying to the B.B.A./M.B.A. program are not required to provide a GMAT exam score for application to the fast-track program if they meet all the following criteria: cumulative GPA of 3.25 and major GPA of 3.25. Applicants who do not meet the above criteria are required to provide a GMAT exam score, which will be evaluated along with all application materials in a manner consistent with applications to the M.B.A. program.
The fast-track option will confer special student status to those admitted, who will then be eligible to take 700-level courses in the graduate program of study upon completion of 90 undergraduate credits and apply for graduate assistantships. Students must complete the requirements of the B.B.A. program in accordance with the undergraduate catalog and the requirements for the M.B.A. program in accordance with the graduate catalog. All prerequisites for courses in the M.B.A. program apply to students in the B.B.A./M.B.A. program.
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