Marketing Graduate Certificate

Program Overview

Focus your career path with strengths in creativity, market analysis and strategic marketing with a curriculum that examines factors in purchasing as well as skills in developing and managing a brand. Examine the product development process from conception through rapid prototyping, forecasting demand, production and launch. Students also explore using data to identify high value and/or high-risk customers, products, and processes. Graduates will gain competencies to fill a variety of roles in helping a firm develop and market its products and services. Learn more at usd.edu/online-marketing.

DELIVERY: Online

Certificate Requirements - 12 Credit Hours

• BADM 770 - Managerial Marketing 3 cr
• MKTG 771 - Advanced Consumer Behavior 3 cr

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• Select 2 of the following courses (6 cr hrs):

• BADM 592 - Topics in Business (C) 1 to 3 cr (3 credit hours required; must be related to marketing and approved by Graduate Program Coordinator)
• DSCI 527 - Supply Chain Management 3 cr
• DSCI 724 - Data Mining for Managers 3 cr
• MKTG 535 - Brand Management 3 cr
• MKTG 772 - New Product Development 3 cr

• Students need to meet prerequisite requirements to be eligible for the advanced courses in this certificate program. These courses include undergraduate coursework in marketing (required for program) and statistics (required if students wish to take DSCI 724 as an elective). The Beacom School of Business offers these courses both as online undergraduate courses and online graduate-level foundations courses. Challenge exams are also available.

Application Requirements

1. Completed application
2. $35 application fee
3. Official transcripts*
4. Letters of recommendation*
5. Admission test scores*
6. Statement of purpose
7. Resume/CV*

*Requirements for admission vary by program and may require different documentation and have different deadlines. For specific program requirements and submission deadline, visit: catalog.usd.edu.

State Authorization - It Matters Where You Live

If your learning placement course (internship, externship, clinical, rotation, practicum, independent study, study away, etc.) or your online course will be taken outside South Dakota, please reference USD’s State Authorization webpage.

State Authorization

Questions?

Beacom School of Business
605-677-5455 | business@usd.edu | usd.edu/business

Graduate Admissions 
605-658-6200 | gradadmissions@usd.edu  | usd.edu/grad