Sport Marketing & Media (B.A., B.S.)

38 Major Hours, 120 Degree Hours

Students in this major must also complete requirements for a degree in the College of Arts & Sciences .

Major Requirements (17 credit hours)

• MCOM 244 - Introduction to Sport Marketing & Media
• MCOM 444 - Sport Marketing & Media

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• Take one of the following courses:

• MCOM 243 - Public Relations Principles
• MCOM 370 - Advertising Principles (C)

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• Take one of the following courses:

• KSM 450 - Sport Facility & Event Management
• MCOM 440 - Event Marketing and Management

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• Take one of the following courses:

• KSM 486 - Sport Law
• MCOM 402 - Media Law and Ethics

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• Complete a minimum of two credits of the following courses:

• BADM 494 - Internship (C)
• KSM 494 - Internship (C)
• MCOM 494 - Internship (C)
• MCOM 495 - Practicum (C)

Major Electives (21 credit hours)

* Items are allowed if not taken above as a required course.

• ACCT 210 - Principles of Accounting I (C)
• ACCT 211 - Principles of Accounting II (C)
• BADM 336 - Entrepreneurship I (C)
• BADM 370 - Marketing (C) *
• BLAW 457 - Business Ethics (C)
• HRM 460 - Human Resource Management (C)
• MKTG 474 - Personal Selling (C)
• MKTG 475 - Consumer Behavior (C)
• BADM 494 - Internship (C) *
• KSM 280 - Governance & Ethics in Sport
• KSM 379 - Diversity Issues in Sport Management
• KSM 382 - Sport Marketing *
• KSM 384 - Budgeting and Finance in Sport
• KSM 385 - Introduction to Sport Analytics
• KSM 450 - Sport Facility & Event Management *
• KSM 486 - Sport Law *
• KSM 494 - Internship (C) *
• MCOM 151 - Introduction to Mass Communication (C) [SGR #4, HSDC]
• MCOM 161 - Graphic Communication (C)
• MCOM 210 - Basic Newswriting (C)
• MCOM 215 - Sportswriting (C)
• MCOM 221 - Audio Production (C)
• MCOM 241 - Social Media Marketing
• MCOM 243 - Public Relations Principles *
• MCOM 262 - Digital Imaging
• MCOM 305 - Sports Broadcasting (C)
• MCOM 325 - Digital Storytelling
• MCOM 330 - Writing for Digital Media (C)
• MCOM 331 - Video Production (C)
• MCOM 334 - Broadcast Newswriting and Reporting
• MCOM 341 - Public Relations Writing
• MCOM 342 - Strategic Communications
• MCOM 370 - Advertising Principles (C) *
• MCOM 371 - Advertising Copy and Layout (C)
• MCOM 374 - Advanced Field Production
• MCOM 402 - Media Law and Ethics *
• MCOM 424 - Gender and Media
• MCOM 440 - Event Marketing and Management *
• MCOM 441 - Internet Marketing Communication
• MCOM 456 - Multimedia Design/Development
• MCOM 492 - Topics (C)
• MCOM 494 - Internship (C) *
• MCOM 495 - Practicum (C) *
• CMST 407 - Critical Studies in Popular Culture and Communication
• CMST 410 - Organizational Communication (C)
• CMST 422 - Persuasion (C)
• CMST 487 - Team Building and Group Decision Making (C)

Four-Year Program Guides and Costs

USD encourages students to take 15 credits per semester or 30 credits within the year in order to graduate in 4 years. To help students complete their academic degree program in four years, we provide a sample academic plan. Please work with your academic advisor to confirm your plan. 

• Sport Marketing & Media, B.A. 4-year plan guide  
• Sport Marketing & Media, B.S. 4-year plan guide  

State Authorization - It Matters Where You Live

If your learning placement course (internship, externship, clinical, rotation, practicum, independent study, study away, etc.) or your online course will be taken outside South Dakota, please reference USD’s State Authorization webpage.

State Authorization