Marketing Minor (Business Majors Only)

Minor Requirements - 18 Credit Hours Required

This minor is available only to students seeking a Bachelor of Business Administration with a major of accounting, business administration, economics, finance, health services administration, human resources management, innovation & entrepreneurship, management, or operational analytics. Students must complete a minimum of 50 percent (50%) of the courses for their minor from USD. Each class is 3 credit hours. Students should contact the School of Business Student Services Center in Beacom Hall Rm. 101 (605) 677-6268 for assistance with this minor.

• BADM 370 - Marketing (C)
• ECON 201 - Principles of Microeconomics (C) [SGR #3, HSDC]
• MKTG 475 - Consumer Behavior (C)
• MKTG 482 - Marketing Planning and Strategy

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• Electives (6 hours) selected from the following list:

• DSCI 427 - Supply Chain Management
• MKTG 471 - Marketing Management (C)
• MKTG 473 - Retail Management (C)
• MKTG 474 - Personal Selling (C)
• MKTG 476 - Marketing Research (C)
• MKTG 478 - International Marketing (C)
• MKTG 481 - Promotional Management (C)
• BADM 490 - Seminar (C) (marketing related content)
• BADM 492 - Topics (C) (marketing related content)

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• MKTG 435 - Brand Management
• MKTG 445 - Digital Marketing
• MKTG 450 - Digital Marketing Tools & Technology

Note:

Students pursuing a B.B.A. and a Marketing minor may double count only BADM 370 Marketing and ECON 201 Principles of Microeconomics.