Marketing Essentials Certificate (non-business majors)

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This certificate allows non-business students to benefit from study in marketing principles, promotions, sales, and consumer behavior along with other marketing knowledge such as marketing strategy and integrated marketing strategies, thus adding depth to the non-major’s college experience and adding value to the student’s degree.

Certificate Requirements - 9 Credit Hours Required

BADM 370 - Marketing (C)
MKTG 475 - Consumer Behavior (C)
Select One of the Following:
MKTG 473 - Retail Management (C)
MKTG 474 - Personal Selling (C)
MKTG 476 - Marketing Research (C)
MKTG 478 - International Marketing (C)
MKTG 481 - Promotional Management (C)

State Authorization - It Matters Where You Live

If your learning placement course (internship, externship, clinical, rotation, practicum, independent study, study away, etc.) or your online course will be taken outside South Dakota, please reference USD’s State Authorization webpage.

State Authorization