Social Media Marketing Minor

18 Credit Hours Required

At least nine credits toward the minor must be completed at the upper-division level.

Required coursework (9 credit hours)

• MCOM 241 - Social Media Marketing
• MCOM 441 - Internet Marketing Communication

•  

• Take one of the following courses:

• MCOM 243 - Public Relations Principles
• MCOM 370 - Advertising Principles (C)

Electives (9 credit hours)

• BADM 350 - Legal Environment of Business (C)
• BADM 370 - Marketing (C)
• CMST 410 - Organizational Communication (C)
• CMST 487 - Team Building and Group Decision Making (C)
• MCOM 151 - Introduction to Mass Communication (C) [SGR #4, HSDC]
• MCOM 161 - Graphic Communication (C)
• MCOM 210 - Basic Media Writing (C)
• MCOM 243 - Public Relations Principles *
• MCOM 262 - Digital Imaging
• MCOM 325 - Digital Storytelling (C)
• MCOM 330 - Writing for Digital Media (C)
• MCOM 331 - Video Production (C)
• MCOM 342 - Strategic Communications
• MCOM 370 - Advertising Principles (C) *
• MCOM 371 - Advertising Copy and Design (C)
• MCOM 402 - Media Law and Ethics
• MCOM 440 - Event Marketing and Management
• MCOM 456 - Multimedia Design/Development
• MCOM 480 - Video Games and Society
• MCOM 484 - Media Analytics
• MCOM 495 - Practicum (C) (repeatable; limited to 3 credit hours)
• PSYC 321 - Human Development: Lifespan (C)
• PSYC 406 - Cognitive Psychology (C)

• * Allowed as an elective if not taken as a required course.