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Apr 28, 2024
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BADM 576 - MARKETING RESEARCH 3 cr hrs
Description This course provides an in-depth study of the primary methodologies of marketing research. Emphasis is placed on collecting, analyzing, interpreting and presenting information for reducing uncertainty surrounding marketing and management decisions.
Prerequisites and Corequisites Prerequisite: BADM 370; BADM 220 or MATH/STAT 281
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